来投吧 -
品牌延伸：brand extend
1、Starbucks aims beyond lattes to extend brand
SEATTLE — Starbucks (SBUX) is changing what we eat and drink. It"s altering where and when we work and play. It"s shaping how we spend time and money. That"s just for appetizers.
Starbucks has an even glitzier goal: to help rewrite society"s pop culture menu. The company that sells 4 million coffee drinks daily in the USA is hot to extend its brand beyond the espresso machine to influence the films we see, CDs we hear and books we read. In the process, it aims to grow into a global empire rivaling McDonald"s.
"It amazes all of us — how we"ve become part of popular culture," says Chairman Howard Schultz, sitting casually in his office near a photo of him arm-in-arm with Mick Jagger. "Our customers have given us permission to extend the experience."
The kingpin of pricey coffee is intent on ranking among the top trendmeisters before the decade is out. Something like: If you love the taste of our coffee, you"ll love our taste in pop culture, too. "Call it the Starbuckization of society," says George Ritzer, sociology professor at the University of Maryland. "Starbucks has created the image that they"re cutting edge."
Schultz is dead serious about taking his company Hollywood — and beyond. Starbucks Entertainment, formed two years ago, has 100 employees and is relocating to Santa Monica, Calif. It retained the William Morris Agency to help link the brand, via marketing ventures, with films, music and books. In some cases, Starbucks will have a financial stake.
"We are engaged every day in discussions with the highest levels of people in the entertainment business," Schultz says.
Starbucks has had talks with musicians Jagger, Bono, Prince and Chris Martin about promotional links with CDs, division president Ken Lombard says. He says he hears from record labels, film studios and publishers daily about possible tie-ins.
They might need Starbucks more than it needs them. Its stock is up about 5,775% since it went public in 1992. It"s had 172 straight months of same-store sales growth.
Music was Starbucks" first foray into pop culture. It shared in eight Grammy Awards in 2004 for backing the Ray Charles Genius Loves Company CD. Its stores sold about 835,000 copies, about 25% of sales. In 2005, Starbucks sold 3.5 million CDs of all kinds.
"We are in a unique position to transform the way music is discovered and delivered," Lombard says.
Starbucks" film effort was less commercial, but Schultz says the plan is to back films that fit the brand. "We would not do the next Spider-Man." Its first deal has been to promote Lionsgate"s Akeelah and the Bee for an undisclosed equity stake. Since opening April 28, the movie has earned mostly positive reviews but posted modest sales of $14 million through May 14.
Next up, Starbucks will sell, and might publish, books. "The search is on for the right one," Lombard says.
It also is testing in a few sites a plan to make stores what Schultz calls "digital fill-up" stations for entertainment downloads. By ramping up Wi-Fi networks already in more than half its stores, Starbucks could offer not only a place to check e-mail on a laptop but also load an MP3 player. "People are using our stores in ways we never imagined," he says.
Like Oprah Winfrey, Starbucks is emerging as a self-appointed culture guru. It"s drawing folks who want a jolt of what"s "in" with their java.
"People promote their own brands — even promote themselves — by being Starbucks consumers," says Jeff Swystun, global director at brand-savvy Interbrand.
Starbucks manages to project itself as both hero and renegade. As a brand, says Watts Wacker, futurist at FirstMatter, it"s a lot like Bono: a good man and bad boy.
Starbucks is also ubiquitous. It has 7,950 U.S. stores — plus 3,275 elsewhere — and an average of five opening every day worldwide. Its long-term goal is 15,000 U.S. stores, 30,000 globally. By contrast, McDonald"s has 13,700 U.S. stores, 31,000 globally. "Starbucks has found a way to reach every demographic," says Barry Glassner, author of The Culture of Fear. "It"s hard to be an American without stepping in one."
Some do every day. And 24% of Starbucks" customers visit 16 times per month. No other fast-food chain posts numbers even close.
Sun Cunningham plans her days around Starbucks. "I guess it"s a little crazy," says the consultant from Silverthorne, Colo. "But whenever I run errands, I map it out so I can stop at a Starbucks in between."
Manhattan resident Eve Epstein goes to Starbucks daily. Three mornings a week, she also takes her son, Asher, 2, and meets her best friend — with her toddler. "Our kids will spend their childhoods there," she jokes. For parents, she says, "Starbucks is the new McDonald"s."
While Starbucks is just getting into the pop culture business, it has already touched us all by:
•Changing what we"ll pay for coffee. In its less costly markets, a "tall" (small, 12 oz.) cup of regular coffee still costs about $1.40. In its priciest market, New York City, a "venti" (large, 20 oz.) Frappuccino will set you back $4.90.
"We live in a society where people think $5 is $1 because of Starbucks," says Marian Salzman, trends guru at JWT Worldwide.
Washington, D.C., lawyer Lisa Terry, who goes four times a week, gives Starbucks a nickname based on her average tab: FourBucks.
Starbucks not only made four bucks a cup acceptable, it opened the door for others. "I got into the business because of what they created," says Michael Coles, CEO of 500-store Caribou Coffee.
Not everyone has bought in. Some 1,829 consumers were asked by Marketing Evaluations, The Q Scores Co., last year to rate 170 major brands for "value." On a scale of 1 to 100, the average score was 26. Starbucks came in at just 10. "The consumer is saying, "Man, look what I"m paying for this!" " says Steven Levitt, president of the firm.
•Changing coffee tastes. Like it or not, Starbucks has changed expectations of how coffee should taste. "They"ve done a great job of raising coffee standards," says Bryant Simon, author of the upcoming book Consuming Starbucks.
Starbucks coffee buyers, tasters and its quality control team taste an average 1,000 cups per day. It"s forced McDonald"s and Burger King to upgrade their brews.
•Changing what we eat. "It"s hard to eat healthy at Starbucks," says Marion Nestle, author of What to Eat. "Portions are too big, and the drinks are full of calories."
It"s about to get easier. This year, Starbucks has started a menu revamp with more better-for-you foods. Fruit and yogurt parfaits and warm breakfast sandwiches have rolled out in many markets. New salads are under review. Even Starbucks trail mix is on tap. Healthier food "is part of every conversation we have," says CEO Jim Donald. But coffee is the focus, he adds.
•Changing how we order. Starbucks made custom ordering chic, says Brad Blum, former CEO of Burger King, now a restaurant industry consultant. "People take a sense of ownership when their order is personalized," he says.
•Changing how people meet. "There"s a sense of security when you go there," psychologist Joyce Brothers says. It has given people a "safe" place to socialize, she says.
Terry, the D.C. attorney, says Starbucks is the only place she feels comfortable meeting guys on first dates. "It"s cornered the market on meeting places," she says.
•Changing cities. Starbucks is influencing urban streetscapes. In brochures for high-end apartments near New York City, it"s not uncommon to see "near Starbucks" as a selling point. A Starbucks in the neighborhood is "definitely an indication that an area has arrived," says Doug Yearley, a regional president with builder Toll Brothers, now putting up luxury condos near a Starbucks in Hoboken, N.J.
•Changing social consciousness. Starbucks has added more than a teaspoon of social responsibility to its premium coffee.
No other retailer in North America sells more Fair Trade coffee — marketed by co-ops that guarantee living wages to coffee growers. It has 87 urban locations co-owned by Earvin "Magic" Johnson. It"s begun rolling out paper cups made with 10% recycled materials.
Many of its part-time "baristas" are eligible for health and 401(k) benefits, something that Schultz is proud of and that has had an impact on the industry. But some employees push for more. A union recently formed in Manhattan to seek more pay and "to make Starbucks more socially responsible to workers," barista Daniel Gross says.
Despite recent moves to become a cultural curator, Schultz says Starbucks still has to earn its stripes as tastemaker. Much as it would like to become an "editor" of culture, he says, "one of the great strengths of Starbucks is our humility."
2、Yahoo to extend brand environments
Yahoo is looking to include video game The Sims, hit TV show Lost and toy franchise Transformers in innovative "Brand Universes" programme, ClickZ reports.
Late last year the search engine began to develop online environments that would bring together disparate strands of a particular brand together in one place.
The first was centred on the Wii Nintendo video game console and allowed users to browse Wii information from around the web – pictures on Flickr, reviews of games and so on.
Now the range of Brand Universes will be widened to include The Sims, Halo, Lost, The Office, Harry Potter and Transformers, which are all brands with cult followings.
As yet, however, marketers do not have a voice in deciding what becomes a Brand Universe and Yahoo is not seeking licensing for the content.
"You can"t buy your way onto our list," said Yahoo Media Group"s Vince Broady. "We"re doing what makes sense for the users. Yahoo has loved to work with brand owners, but we"ve shown we don"t need them to promote the content."
The Wii portal enjoyed traffic of more than one million users in November last year.
人本管理：humanism management
1、Lao-zi"s Humanism Management Thoughts and Its Modern Value
老子思想是哲学思想，也是管理思想。老子的管理思想具有非常鲜明的人本化特征，包含关于人的地位、使用、激励、组织、培育、保护等方面的内容。老子的人本管理思想既有合理性，也有局限性。老子人本管理思想的现代意义是其对现代管理所具有的借鉴意义。老子的人本管理思想是世界的，也是中国的，对于我国社会组织实施人本化管理具有多方面的启示意义。
Lao-zi"s thoughts include philosophy thoughts and management thoughts. His management thoughts embodied the culture feature which regards human as a foundation, which included the substances of the status, as well as the usage, stimulation, organization, cultivation and protection of human being. The thoughts had rationalizations, yet with some limitations. Its modern value lies in the guidance and enlightment to the modem management. Lao-zi"s humanism management thoughts belong to the world as well as China, which provide enlightening value for the social organizations of our country to carry out humanistic management.
2、Hubei Telecom held a management seminar
From 28th August to 31th August, there are about 30 trainees including the department head and the general manager of the China Telecom Company Limited Hubei Branch taking part in top-level management seminar in ZTE University in Dameisha Shenzhen. The purpose of this seminar was to improve the management skills of the high supervisors. The training seminar includes “Six Thinking Hats”, “Execute Strength” and “Humanism management of Enterprise”. During the seminar, the trainees took active part in discussing with our teachers in relation to the management issues and gave high appraise to the training method.
可可科科 -
品牌延伸：brand extend
1、Starbucks aims beyond lattes to extend brand
SEATTLE — Starbucks (SBUX) is changing what we eat and drink. It"s altering where and when we work and play. It"s shaping how we spend time and money. That"s just for appetizers.
Starbucks has an even glitzier goal: to help rewrite society"s pop culture menu. The company that sells 4 million coffee drinks daily in the USA is hot to extend its brand beyond the espresso machine to influence the films we see, CDs we hear and books we read. In the process, it aims to grow into a global empire rivaling McDonald"s.
"It amazes all of us — how we"ve become part of popular culture," says Chairman Howard Schultz, sitting casually in his office near a photo of him arm-in-arm with Mick Jagger. "Our customers have given us permission to extend the experience."
The kingpin of pricey coffee is intent on ranking among the top trendmeisters before the decade is out. Something like: If you love the taste of our coffee, you"ll love our taste in pop culture, too. "Call it the Starbuckization of society," says George Ritzer, sociology professor at the University of Maryland. "Starbucks has created the image that they"re cutting edge."
Schultz is dead serious about taking his company Hollywood — and beyond. Starbucks Entertainment, formed two years ago, has 100 employees and is relocating to Santa Monica, Calif. It retained the William Morris Agency to help link the brand, via marketing ventures, with films, music and books. In some cases, Starbucks will have a financial stake.
"We are engaged every day in discussions with the highest levels of people in the entertainment business," Schultz says.
Starbucks has had talks with musicians Jagger, Bono, Prince and Chris Martin about promotional links with CDs, division president Ken Lombard says. He says he hears from record labels, film studios and publishers daily about possible tie-ins.
They might need Starbucks more than it needs them. Its stock is up about 5,775% since it went public in 1992. It"s had 172 straight months of same-store sales growth.
Music was Starbucks" first foray into pop culture. It shared in eight Grammy Awards in 2004 for backing the Ray Charles Genius Loves Company CD. Its stores sold about 835,000 copies, about 25% of sales. In 2005, Starbucks sold 3.5 million CDs of all kinds.
"We are in a unique position to transform the way music is discovered and delivered," Lombard says.
Starbucks" film effort was less commercial, but Schultz says the plan is to back films that fit the brand. "We would not do the next Spider-Man." Its first deal has been to promote Lionsgate"s Akeelah and the Bee for an undisclosed equity stake. Since opening April 28, the movie has earned mostly positive reviews but posted modest sales of $14 million through May 14.
Next up, Starbucks will sell, and might publish, books. "The search is on for the right one," Lombard says.
It also is testing in a few sites a plan to make stores what Schultz calls "digital fill-up" stations for entertainment downloads. By ramping up Wi-Fi networks already in more than half its stores, Starbucks could offer not only a place to check e-mail on a laptop but also load an MP3 player. "People are using our stores in ways we never imagined," he says.
Like Oprah Winfrey, Starbucks is emerging as a self-appointed culture guru. It"s drawing folks who want a jolt of what"s "in" with their java.
"People promote their own brands — even promote themselves — by being Starbucks consumers," says Jeff Swystun, global director at brand-savvy Interbrand.
Starbucks manages to project itself as both hero and renegade. As a brand, says Watts Wacker, futurist at FirstMatter, it"s a lot like Bono: a good man and bad boy.
Starbucks is also ubiquitous. It has 7,950 U.S. stores — plus 3,275 elsewhere — and an average of five opening every day worldwide. Its long-term goal is 15,000 U.S. stores, 30,000 globally. By contrast, McDonald"s has 13,700 U.S. stores, 31,000 globally. "Starbucks has found a way to reach every demographic," says Barry Glassner, author of The Culture of Fear. "It"s hard to be an American without stepping in one."
Some do every day. And 24% of Starbucks" customers visit 16 times per month. No other fast-food chain posts numbers even close.
Sun Cunningham plans her days around Starbucks. "I guess it"s a little crazy," says the consultant from Silverthorne, Colo. "But whenever I run errands, I map it out so I can stop at a Starbucks in between."
Manhattan resident Eve Epstein goes to Starbucks daily. Three mornings a week, she also takes her son, Asher, 2, and meets her best friend — with her toddler. "Our kids will spend their childhoods there," she jokes. For parents, she says, "Starbucks is the new McDonald"s."
While Starbucks is just getting into the pop culture business, it has already touched us all by:
•Changing what we"ll pay for coffee. In its less costly markets, a "tall" (small, 12 oz.) cup of regular coffee still costs about $1.40. In its priciest market, New York City, a "venti" (large, 20 oz.) Frappuccino will set you back $4.90.
"We live in a society where people think $5 is $1 because of Starbucks," says Marian Salzman, trends guru at JWT Worldwide.
Washington, D.C., lawyer Lisa Terry, who goes four times a week, gives Starbucks a nickname based on her average tab: FourBucks.
Starbucks not only made four bucks a cup acceptable, it opened the door for others. "I got into the business because of what they created," says Michael Coles, CEO of 500-store Caribou Coffee.
Not everyone has bought in. Some 1,829 consumers were asked by Marketing Evaluations, The Q Scores Co., last year to rate 170 major brands for "value." On a scale of 1 to 100, the average score was 26. Starbucks came in at just 10. "The consumer is saying, "Man, look what I"m paying for this!" " says Steven Levitt, president of the firm.
•Changing coffee tastes. Like it or not, Starbucks has changed expectations of how coffee should taste. "They"ve done a great job of raising coffee standards," says Bryant Simon, author of the upcoming book Consuming Starbucks.
Starbucks coffee buyers, tasters and its quality control team taste an average 1,000 cups per day. It"s forced McDonald"s and Burger King to upgrade their brews.
•Changing what we eat. "It"s hard to eat healthy at Starbucks," says Marion Nestle, author of What to Eat. "Portions are too big, and the drinks are full of calories."
It"s about to get easier. This year, Starbucks has started a menu revamp with more better-for-you foods. Fruit and yogurt parfaits and warm breakfast sandwiches have rolled out in many markets. New salads are under review. Even Starbucks trail mix is on tap. Healthier food "is part of every conversation we have," says CEO Jim Donald. But coffee is the focus, he adds.
•Changing how we order. Starbucks made custom ordering chic, says Brad Blum, former CEO of Burger King, now a restaurant industry consultant. "People take a sense of ownership when their order is personalized," he says.
•Changing how people meet. "There"s a sense of security when you go there," psychologist Joyce Brothers says. It has given people a "safe" place to socialize, she says.
Terry, the D.C. attorney, says Starbucks is the only place she feels comfortable meeting guys on first dates. "It"s cornered the market on meeting places," she says.
•Changing cities. Starbucks is influencing urban streetscapes. In brochures for high-end apartments near New York City, it"s not uncommon to see "near Starbucks" as a selling point. A Starbucks in the neighborhood is "definitely an indication that an area has arrived," says Doug Yearley, a regional president with builder Toll Brothers, now putting up luxury condos near a Starbucks in Hoboken, N.J.
•Changing social consciousness. Starbucks has added more than a teaspoon of social responsibility to its premium coffee.
No other retailer in North America sells more Fair Trade coffee — marketed by co-ops that guarantee living wages to coffee growers. It has 87 urban locations co-owned by Earvin "Magic" Johnson. It"s begun rolling out paper cups made with 10% recycled materials.
Many of its part-time "baristas" are eligible for health and 401(k) benefits, something that Schultz is proud of and that has had an impact on the industry. But some employees push for more. A union recently formed in Manhattan to seek more pay and "to make Starbucks more socially responsible to workers," barista Daniel Gross says.
Despite recent moves to become a cultural curator, Schultz says Starbucks still has to earn its stripes as tastemaker. Much as it would like to become an "editor" of culture, he says, "one of the great strengths of Starbucks is our humility."
2、Yahoo to extend brand environments
Yahoo is looking to include video game The Sims, hit TV show Lost and toy franchise Transformers in innovative "Brand Universes" programme, ClickZ reports.
Late last year the search engine began to develop online environments that would bring together disparate strands of a particular brand together in one place.
The first was centred on the Wii Nintendo video game console and allowed users to browse Wii information from around the web – pictures on Flickr, reviews of games and so on.
Now the range of Brand Universes will be widened to include The Sims, Halo, Lost, The Office, Harry Potter and Transformers, which are all brands with cult followings.
As yet, however, marketers do not have a voice in deciding what becomes a Brand Universe and Yahoo is not seeking licensing for the content.
"You can"t buy your way onto our list," said Yahoo Media Group"s Vince Broady. "We"re doing what makes sense for the users. Yahoo has loved to work with brand owners, but we"ve shown we don"t need them to promote the content."
The Wii portal enjoyed traffic of more than one million users in November last year.
人本管理：humanism management
1、Lao-zi"s Humanism Management Thoughts and Its Modern Value
老子思想是哲学思想，也是管理思想。老子的管理思想具有非常鲜明的人本化特征，包含关于人的地位、使用、激励、组织、培育、保护等方面的内容。老子的人本管理思想既有合理性，也有局限性。老子人本管理思想的现代意义是其对现代管理所具有的借鉴意义。老子的人本管理思想是世界的，也是中国的，对于我国社会组织实施人本化管理具有多方面的启示意义。
Lao-zi"s thoughts include philosophy thoughts and management thoughts. His management thoughts embodied the culture feature which regards human as a foundation, which included the substances of the status, as well as the usage, stimulation, organization, cultivation and protection of human being. The thoughts had rationalizations, yet with some limitations. Its modern value lies in the guidance and enlightment to the modem management. Lao-zi"s humanism management thoughts belong to the world as well as China, which provide enlightening value for the social organizations of our country to carry out humanistic management.
2、Hubei Telecom held a management seminar
From 28th August to 31th August, there are about 30 trainees including the department head and the general manager of the China Telecom Company Limited Hubei Branch taking part in top-level management seminar in ZTE University in Dameisha Shenzhen. The purpose of this seminar was to improve the management skills of the high supervisors. The training seminar includes “Six Thinking Hats”, “Execute Strength” and “Humanism management of Enterprise”. During the seminar, the trainees took active part in discussing with our teachers in relation to the management issues and gave high appraise to the training method. 要英文的话，需要自己翻译了，我可以帮忙，但是收费，呵呵。
FinCloud -
Abstract: The management theory development, after passed through
three stages appeared the fourth stage, namely had the sublimation to
person"s understanding, proposed the person was the most important
resources, most precious wealth. Comprehensively understood person
this management the connotation and the essence, establish the
humanist management engineering and the mechanism, is the time
request, the key which the enterprise succeeds.
Key word: Management; Person this management; Connotation; Essence;
Mechanism
First, management theory development new stage
According to the general management study elaboration, the
contemporary west management theory and the management school of
thought formation, already crossed three stages. The first stage, is
take 泰罗 and so on the person which at the beginning of forms as
representative"s classical management theory. 泰罗 and so on the
person initiates the scientific management, take enhances the labor
productivity as a goal, in aspect and so on working instruction, work
quota, differential wages system, function division of labor,
management principle, has carried on a series of explorations, founded
the scientific management new times. But has the flaw to person"s
understanding, one is regards as the person the economic man,
overemphasizes material incentive; Two, regards as the person with the
machine same tool. The second stage, is the behavioral science theory
which this century 230 ages starts. The behavioral science stress
studies person"s demand, the behavior motive, the interpersonal
relationship, the drive theory and so on, advocated drives person"s
enthusiasm through the many kinds of ways. At that time but still
regarded as to person"s drive was manages the method, but was not the
goal. The third stage, is postwar appears take the widespread
utilization mathematics method and the computer as the characteristic
management science school of thought. This stage, appeared many new
management technologies, advanced the management method modernization
and the management modernization, enhanced the supervisory work to be
precise, the scientific level. But practices indicated, although the
modern management technology is effective, actually cannot replace the
management thought modernization and personnel"s modernization.
The people once expected that, new technical and the modern managementmassive applications, person"s possibly will drop in economic activityfunction. But competes the reality makes the person gradually torealize, any time all cannot forget produces the product and providesthe person which the service the person as well as the use product andenjoys the service. Just the opposite, in the new stage, or also maycall it the management thought development fourth stage, had thesublimation to person"s understanding. In this stage, proposed theperson is the most important resources, the most precious wealth,proposed the individuality demand and the spiritual health theory,proposed depends upon staff"s self- instruction, the self-control aswell as complies with the human nature management and so on a seriesof new viewpoints, the new thought; Positively carries out in thepractice take the person as the central management, and accumulatedthe rich experience. It can be said that, take the person as thecentral management, is one of new stage important characteristics. In brief, manages the theory the fourth stage, is second, three stagesmanagement theory extending with the sublimation, may induce is twomajor tendencies or two big characteristics: One, person thismanagement which sublimates by the behavioral science; Two, in themanagement science multitudinous school foundation, mentions thesystem administration the new altitude. Second, comprehensively understands person this management theconnotation So-called person this management, is different to "sees thingsnot people" or takes the person the tool, the method traditionalmanagement pattern, but is profoundly was knowing in person"s insocial economy activity function foundation, the prominent person"s inmanagement status, realizes take the person as the central management.Concrete said that, mainly includes the following severalimplications: (1) depends upon the person - brand-new management idea. In past quitelong time, the people once craved to the one-sided pursue output valueand the profit, actually has neglected the creation output value, thecreation wealth person and the use product person. In productionmanagement practice, the people more and more realized, decided anenterprise, a society develop the ability, mainly certainly does notlie in the machine equipment, but lies in the knowledge, the wisdomwhich the people has, can with the skill. The person is the socialeconomy activity main body, is in all resources the most importantresources. In the final analysis, all economic activities, all arecarry on by the person; The person does not have the vigor, theenterprise not to have the vigor and the competitive ability. Thusmust set up depends upon person"s management idea, through the allmember"s joint effort, creates the organization the magnificentachievement. (2) develops person"s ON potential - most main management duty. Lifelimited, the wisdom is infinite, the people usually all are hiding themassive abilities and wisdom and the ability. How does the managementduty lie in maximum limit arouses people"s enthusiasm, releases energywhich it hides, lets the people joins in by the enormous enthusiasmand the creativity in the enterprise. The emancipate the productiveforces, first is person"s liberation. We at present carry on thereform, fundamentally said that, is precisely is 100.01 millionpeople"s intelligence and ability full display creation goodenvironment and the mechanism.
拜托，我想帮你翻完，但是百度不让写这么多~我尽力拉
左迁 -
品牌延伸：下载http://www.226e.net/soft/68539.htm，里面有；
人本管理：看http://zhidao.baidu.com/question/1655480.html
是中文资料，要英文的话，需要自己翻译了，我可以帮忙，但是收费，呵呵。