娱乐营销

为了确保娱乐营销的实施达到预期的目的，本文又对娱乐营销模式的实施进行了研究，着重阐述了娱乐与市场营销相结合的娱乐营销4P组合策略。

In order to ensure the implementation of the entertainment marketing to reach the prospective aim , the author studies the implementing of the entertainment marketing modes . The author mainly focuses on the interpretation of the entertainment-and-marketing-combined 4p mixed tactics .

针对客户商品，提供影视娱乐营销资源。

Based on client 's need to provide entertainment marketing resources .

对超级女声的分析侧重于增强创意产品娱乐营销的可操作性，通过这个案例阐述如何应用实施娱乐营销4C组合策略。

Through case of Super Girl , we focus on operating of creative marketing and try to explain how to apply execute 4C Combined Policy of entertainment marketing .

娱乐营销在大学校园市场开发中的应用

The Application of Entertainment Marketing in the Campus Market

从娱乐营销的兴起看嵌入式营销时代的到来

See the Rise of Entertainment Marketing according to the Coming of Product Placement Marketing Era

创意经济视角下的中国创意产品娱乐营销研究

Study on Entertainment Marketing of Creative Products in China Based on the View of Creative Economy

三星这次伟大的数字技术和娱乐营销相结合的方式引起了贾佳（北京）的注意。

Samsung caught the attention of Alfreda Jia ( BJ ) with this combination of digital and entertainment marketing , 4 Night Stories .

并对娱乐营销实施中应注意的问题以及实施控制的内容、条件与方式的进行了分析。

Then , the author analyzes the problems to be concerned in the entertainment marketing implementation , and the implementing control of the entertainment marketing modes .

我们没有采取传统的娱乐营销方式，把产品放在道具桌子上，然后为植入式广告付钱，相反，我们把科技融入到整个故事情节。

Instead of the traditional entertainment marketing approach , where I put my product on the table and pay for that placement , the technology is integrated into the story line .

在社会供给远大于消费需求的激烈竞争环境下，立足消费者体验的新营销模式&网络娱乐营销应运而生。

In the furious competitive environment that social supply far outweigh the consumption demand , the new marketing mode based on the consumer experience - network entertainment marketing emerges as the times require .

为适应消费模式的改变以及商品、服务同质化严重、市场过度竞争的经济环境，娱乐营销的模式应运而生，因其顺应了时代的要求，符合新背景下消费者的消费特征。

So according with consumption character of new economy background , entertainment marketing emerge as the times require in order to adapt to the change in consumption mode , badly homogeneous commodity and service and over-competition market .

网络娱乐营销，指的是利用网络特性，借助娱乐元素，达到营销目的的一种新型感性营销方式，具有娱乐、互动、时尚、虚拟的特点。

Network entertainment marketing refers to a new perceptual marketing mode that take advantage of the network characteristics , make use of entertainment elements to achieve marketing target . It has the features of entertainment , interaction , fashion and virtualization .

网络视频营销探索&访青娱乐视频营销CEO欧蓬

Marketing Exploration of Network Videos

数字娱乐、营销传播与民族品牌&关于我国文化产业发展的冷思考

Digital Entertainment and Branding : An Academic Rethinking of Chinese Cultural Industry

据报道，传奇娱乐美国营销团队删减了几十个中国特色的镜头，并且在中国发布的预告片要比在美国市场发布的更多。

Legendary 's in-house marketing teams reportedly cut several dozen pieces of China-specific footage , and released more trailers for the movie in China than in the US .

罗盛美洲董事总经理和区域领导人罗恩伦布拉（ronlumbra）表示，消费行业的招聘活动正在扩大，尤其是零售、数字媒体和娱乐以及在线营销和销售领域。

Consumer industries are experiencing amplified levels of recruitment activity , most notably retail , digital media and entertainment , and online marketing and sales , according to Ron lumbra , managing director and regional leader in the Americas for Russell Reynolds associates .

亚蒂逊娱乐公司的营销人员也别出心裁，充分利用互联网，勾起人们到影院一睹该片的欲望，从而在电影发行方面引发了一场革命。

And the marketers at Artisan Entertainment , who built fervant desire to see the film through cunning use of the Internet , have been credited with revolutionizing the way films are sold .

许多网站已经招兵买马并增加资源，为电视主持人凯莉里帕（kellyripa）以及美国赛车协会（nascar）等明星和娱乐产业品牌提供营销理念、小道消息甚至技术支持。

Many of the sites have hired people and added resources to provide celebrities and entertainment-industry brands like TV host Kelly Ripa and NASCAR with marketing ideas , insider tips and even technical support .

这种仪器鼓励他定期锻炼，减少一天当中坐着的时间。伦特今年44岁，在一家娱乐公司担任首席营销长。

motivates him to regularly work out and to be less sedentary through the day , says the 44-year-old chief marketing officer for an entertainment company .

因此，现代娱乐产业蓬勃发展，非娱乐产品的娱乐营销盛行，娱乐元素已经渗透到许多品牌与产品文化中，品牌传播娱乐化也将是提升品牌价值的长期行为。

Therefore , entertainment industry develops vigorously and marketing of non-entertainment product prevail . The entertainment has permeated into many brands and product culture .