Microblog Marketing

The third chapter is the comparative analysis section of microblog marketing and other marketing methods .

第三章，微博营销与其他营销方式的对比分析部分。

After the determination of brand trust dimension , the paper extracted microblog marketing factors .

确定了品牌信任的维度后，文章对微博营销因子进行提取。

Of course , everything in the world has its two sides , microblog marketing also has some disadvantages .

当然，世界上万事万物都具有两面性，微博营销同样具有一些劣势。

Finally , in view of the limitations of enterprise microblog marketing , give out the corresponding countermeasures and suggestions .

最后，针对企业微博营销的局限性，给出了相应的对策建议。

Analyzing emotion hidden in these information can benefit microblog marketing , branding , customer relationship management and monitoring public opinions .

通过对这些信息展开情感分析，可以实现微博营销、品牌宣传、客户关系管理、舆情监控等。

In a word , with the analysis of actual case , the author wants to provide suggestions on how to carry on enterprise microblog marketing in China .

通过实际案例分析，以期为中国企业开展微博营销提供一定的思路和建议。

Secondly , we should build the model of enterprise microblog marketing , including setting microblog marketing plan , reasonable scientific marketing strategy selection and microblog marketing effect feedback .

其次，要构建企业微博营销的模式，包括制定微博营销计划、合理科学的营销战略选择以及微博营销的效果反馈。

First of all , we should exert the advantage of microblog marketing information , for example , low cost of microblog marketing , high accuracy , timeliness strong and microblog fan loyalty high .

首先，要发挥微博营销的优势，微博营销的信息成本低廉、精准度高、时效性强，而且微博的粉丝忠诚度高。

Such as information perishable and effects difficult to monitor . Therefore , using microblog marketing should pay attention to avoid risk . Finally , this paper analyzes and summarizes the successful experience and specific means on some companies , like the Yili and Dell .

如信息的易逝性和效果难以监测等等，因此使用微博营销要注意规避风险。

Many domestic companies have attempted to use Sina Microblog for marketing .

国内各企业纷纷试水新浪微博，利用微博展开营销。

The first part studies the possibility of microblog as a marketing tool for media , including chapter 2,3,4 .

第一部分介绍微博作为媒体营销工具的可能性，包括第二、三、四章。

In reality , many enterprises and brands ' successful marketing practices on the platform of microblog also have proved the commercial value of microblog marketing .

现实中许多企业和品牌在微博平台上成功营销的实践也已经证明了微博营销的商业价值，微博营销的时代到来了。

Microblog is a new thing , so the soil of microblog marketing is not mature . And the threshold of microblog is extremely low and releasing quickly determines the enterprise microblog marketing which has certain limitations in current stage .

微博还是一种新生事物，我国微博营销的土壤尚未培育成熟，再加上微博门槛极低、发布快捷，这就决定了企业微博营销在当前阶段具有一定的局限性。

At the same time , major media , enterprises and organizations have also entered the field of micro-blog and trying to use the MicroBlog platform which has a large number of users to carry out the MicroBlog marketing or government propaganda exchange .

与此同时，各大媒体和企业、机构等也纷纷进军微博，安营扎寨。试图利用微博这一拥有庞大用户数的平台来开展企业的微博营销或者政府的宣传交流工作。