品牌概念
- 网络Brand Concept;Brand Idea
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通过对网络品牌概念和特点的描述,得出网络品牌的特点。
Through the brand concept and characteristics of the network description of the characteristics of brand .
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这既是诺基亚向消费者给出的承诺,也传达了顾客至上的品牌概念。
People-oriented , this is Nokia 's commitment to consumers , but also conveys the brand concept of being customer-oriented .
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HOK的设计将为保时捷北美区创造一个综合的融合办公,训练,和驾乘体验的空间,营造一个统一的品牌概念。
HOK 's design will create a single home for the Porsche North America family by bringing together office , training and driving functions while creating a unified brand experience .
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基于符号学的整体品牌概念
The Concept of Total Brand Based on Semiotics
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服装品牌概念向大众认知转换的机制
The Mechanism from Brand-Concept to Mass Cognition
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销售策略是一种建立品牌概念单一且专注的方法。
The Selling Strategy is a discipline that is single-mindedly focused on generating brand-building ideas .
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中小学生品牌概念发展特点研究
The study of characteristic of the Brand cognition about students of elementary and middle school
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区域品牌概念和理论的提出正是建立在这些思考和实践基础之上。
The concept and theory of region brand is born out of these reasons and practice .
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市场推广已经成为更大、更模糊也更重要的品牌概念的一个组成部分。
Marketing has become an administrative part of the bigger , vaguer but more important concept of the brand .
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两种知识体系中的品牌概念及应用&渝东南文化产业品牌开发的理论思考之一
Brand Concept and Application in Two Knowledge Hierarchy One of Theoretical Reflections of Culture Industry Brand Development in Southeast Chongqing
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一品牌概念虽早已有之,然而对品牌价值的认识却从未停止。
ⅰ Although concept of brand has existed for a long time , people never stop studying the brand value .
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但是,品牌概念在中国的兴起只是近20年的事情,我国企业在品牌管理、品牌营销等方面比较落后。
But the brand conception emerged in China only twenty years ago . Our enterprises got behind in brand management and brand marketing .
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把品牌概念引入传媒领域,就是要在搞好节目策划创作的同时,通过一系列包装和推介手段,树立起强势品牌,以达到提升竞争力的目的。
Taking this concept into the media , we should set up a strong brand to improve competition through a series of promotion .
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从运动鞋到护肤霜,中国消费品公司不再愿意向教会了自己品牌概念的外资企业低头。
From sneakers to skin cream , Chinese consumer goods companies are no longer willing to kowtow to the foreigners who taught them branding .
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按照蒂伯·卡尔曼的说法,最初的品牌概念是质量,但是现在是一种勇气风格的象征。
According to Tibor Kalman , the original notion of the brand was quality , but now the brand is a stylistic badge of courage .
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近几十年众多学者通过品牌概念研究、个性维度研究、应用研究等不断丰富和扩展了品牌个性定位理论研究。
Many scholars enrich and extend the brand personality positioning theory by the concept of brand , personality dimension , and application research in recent decades .
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现代社会汽车企业越来越重视概念车的设计,本文通过对量产概念车和品牌概念车的划分,说明了现代概念车设计的两种思路。
This paper proposes two schemes for the design of the concept car , through the division of the production conception car and the brand conception car .
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还有一个就是树立我们酒店员工的自信,让他们多去了解外面的酒店,拓宽他们的视野,培养他们的品牌概念。
In addition , we will set up self-confidence of our employees to understand more external hotels , expand their field of view and improve their idea of brand .
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首先,考察品牌概念的各种传统观念与现代观念,以及与此相对应的各种品牌管理理论和模式,并进行简单的评述和批判。
Firstly , the paper see about the traditional and modern standpoint , the corresponding brand management theory and model of brand conception , and puts up simple comment and animadvert .
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设计在其中起到了至关重要的作用,从品牌概念到餐厅整体环境,再到菜品的开发等等,无不闪现设计的力量与影响。
Design has played a crucial role in the brand concept from restaurants to the overall environment , the development of dishes , etc. , are all designed to garner power and influence .
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随着消费者对服装行业信息需求的日益增长,服装类图书市场的发展形势也日益看好,于是许多传播服装品牌概念、服装企业管理、店面销售知识的服装类图书应运而生。
With the growing information needs of consumers in the garment industry , Clothing books market situation is excellent , many books which promote clothing brand concepts , knowledge of clothing shops selling are emerged .
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以《深圳特区报》的《直通车》专栏为个案,解析该专栏在舆论监督方面的创新,列举它以品牌概念打造专栏的具体做法。
Further , as an example of Shenzhen Special Zone Daily " through train " column , to resolve the innovations in public opinion , lists the specific approach of its brand concept to create a column .
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概念营销的目的是使消费者形成对新产品及企业的深刻印象,建立起鲜明的功用概念、特色概念、品牌概念、形象概念、服务概念,以增强企业的竞争实力。
The aim of conceptual marketing is to make consumer be impressed with new products and enterprises , establishing function concept , feature concept , brand concept , visualizing concept , service concept to enhance the competing strength of enterprises .
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本文从九十年代中期国外市场营销学者提出的一种新的品牌概念&品牌识别特征入手,分析了一些品牌的实例后提出建立品牌识别特征是创造名牌的关键。
Through analyzing many cases of business practices by the new brand concept put forward by overseas marketing scholar in the mid 1990s , this article concludes that the key point of creating famous brands is to establish the brand identity .
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自20世纪50年代美国的大卫·奥格威首次提出品牌概念,到进入21世纪世界经济全球化后,品牌日益显现出对于经济发展的标志性意义。
50 years since the 20th century , the United States , David ? Ogilvy brand concept was first proposed , to enter the 21st century world economy , globalization , the brand is emerging as a symbol for the economic development significance .
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通过分析品牌概念的演化过程和品牌种群的演化机制,揭示了品牌种群从诞生时少量品牌、到发展时众多品牌、再到成熟期少量知名品牌的变化过程。
The paper analyzes the conception of brand and the evolution rule of brand population , by which brand population experiences the whole transformation process : small number brands in born days , more brands in development period then a few brands in maturity .
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品牌概念经过几十年的发展已在全球范围内受到高度关注,现已被视为一种资产,相应的品牌营销传播理论、方式和策略也是层出不穷。
The concept of brand has been put on great emphasis after tens of years development , and now it has been thought as a kind of assets . At the same time , there are various relevant brand marketing communication theories , methods and strategies .
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我们的设计观:保持旺盛的思想力和创造力,力争准确传达品牌概念,做具有销售力的视觉整合,为企业品牌的成功打下坚实的基础。
Our idea of designing : we will keep vigorous imagination and creation to try our best to convey the idea of famous brand accurately , to express the VI design effectively so as to lay a solid foundation for the success of the famous brand .
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20世纪50年代,美国广告之父大卫·奥格威第一次提出品牌概念,随后,品牌这一概念逐渐被人们所关注,90年代以后,品牌已经成为营销界最热门的主题。
50 years of the 20th century , the father of American Advertising · David Ogilvy first proposed the brand concept , then gradually the concept of the brand by the people concerned , 90 years later , the brand has become the hottest marketing topics .
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加强政府职能和政府干预,整合有利资源,因地制宜,打造具有特色乡村旅游业,强化品牌概念,为乡村旅游业的发展打开一条绿色的通道。
Strengthening the government functions and the strengthening of the government intervention , the integration of the favorable resources , adjust measures to local conditions , creating characteristic of rural tourism , strengthen the brand concept , the development of rural tourism open a green channel .