炫耀动机

消费的奢侈性通常被认为与炫耀动机有关。

Luxury consumption is always connected with motivation of flaunt .

中国独生代消费者炫耀性消费动机的实证分析

Exploratory study on Chinese only-child generation 's motives of conspicuous consumption

价格与炫耀/身份象征动机、从众动机和增值动机有显著正相关关系。

First , price has a significant positive correlation with conspicuous / status symbol motivation , bandwagon motivation and value-added motivation .

年龄方面，年龄与炫耀/身份象征动机、自我赠礼动机、自我享乐动机、社交动机、从众动机、表现内在自我动机和独特动机有显著差异。

From an age perspective , to various ages people , it exist a significant difference with conspicuous / status symbol motivation , self-gift motivation , self-pleasure motivation , sociality motivation , bandwagon motivation , internal self motivation uniqueness motivation .

性别方面，男性消费者比女性消费者在炫耀/身份象征动机、社交性动机、从众性动机、表现内在自我动机方面有着更强显著性，女性消费者则更重视祈福动机。

Speaking from a gender perspective , male consumers have a more significant motivation than female consumers in to conspicuous / status symbol motivation , sociability motivation , bandwagon motivation and internal self motivation , even female pay more attention to praying motivation .