绿色消费需求

对绿色生态住宅消费需求的偏好与消费效用的理论分析，证明绿色生态住宅是具有二元价值结构的。

Through analyzing consumer preference of green ecological residence and consumer utility function theory , using the green ecological mode for reference which presented by Chen to evident that the green ecological residence has binary value structure .

然而，随着我国消费者绿色消费意识的觉醒，绿色消费需求不断增加，特别是日趋成型的国外绿色壁垒，从客观上促使家具企业开展绿色营销。

However , as consciousness awakening , especially green barriers increasingly , objectively led furniture enterprises to carry out green marketing .

绿色设计可以满足消费者绿色消费的需求，是可持续发展的必然选择，也是消除绿色贸易壁垒的最有效途径。

Green design could meet the demand of consumer for green consumption , at the meantime , green design is the inevitable choice for sustainable development and the most effective way to eliminate the green trade barriers .

因此，绿色营销是企业顺应绿色潮流、满足绿色消费需求的必然选择。

Evidently , the green marketing is the inevitable choice to meet consumer demand .

市场需求是绿色食品生产和发展的基本推动力，而居民收入水平的提高是绿色食品消费需求增长的基础条件。

Market demand is an essential driving force of producing and developing green food , and increase of the citizen income is a basic growth condition of consumption demand on green food .

绿色供应链管理能使整个供应链的资源消耗和环境负作用最小，并能有效满足日益增长的绿色消费需求，从而提高供应链的竞争力。

Green supply chain management can reduce the consumption of resources and environmental negative effects in the whole supply chain , and it also can effectively meet the growing demand of green consumption , then the competitiveness of the supply chain could enhanced .

所谓的绿色营销，是指企业以环境保护观念作为其经营哲学思想，以绿色文化为其价值观念，以消费者的绿色消费为中心和出发点，力求满足消费者绿色消费需求的营销策略。

Green marketing is new marketing strategy which meets the green requirements of consumers and that enterprises take environmental protection concept as that management philosophy , use green culture by way of that concept of value , take green consume for enterprises starting point and center .