体育广告

新时期我国体育广告的理论探讨

Study of the theory of China 's sports advertisement in new epoch

体育广告的特点与基本形式探讨

Discussion on the Characteristic and Basic Form of Sports Advertisement

基于Internet媒介的体育广告宣传的特征分析

Analysis of the Characteristics of Sports Advertising Campaign Based on Internet

体育广告属于新型体育产业的一种。

The sport advertisement is an important part of sport industry .

体育广告业：广告产业的活力组成

Sport Advertisement : a Vital Component Part of Advertisement Industry

论现代体育广告的功能与基础

Study on the Function and Foundation of Modern Sport Advertisement

中、美两国体育广告市场比较研究

The Comparison between American and Chinese Sports Advertisement Markets

我国体育广告业现状及其对策分析

Status and Countermeasure Analysis about Sport Advertisements in China

网络视频已经成为体育广告的新载体。

More and more online video have been new carriers of sports advertising .

体育广告的目标定位及市场策略

Goal Orientation and Market Policy of Sports Advertising

北京奥运会期间央视奥运频道体育广告的表现形式探析

The Forms of Sport Advertisements on the CCTV Olympic Channel during Beijing Olympic Games

论体育广告的文化定位

Research on Culture 's Orientation of Sports Advertisement

体育广告创意缺少现代化和艺术性；体育广告语言缺少魅力和个性；

Lack of sports advertisement creative modernizationandartistic ;

目前，体育广告已经成为一种传递商品信息和商品促销的重要手段。

Sports advertisements have become one important way to transmit information about commodities and their promotion .

体育广告研究

Study on the Sport Advertisement

体育广告策划探论

Scheme for Sports Advertisements

体育广告作为企业与广告媒体之间的桥梁和纽带，它对体育产业的发展有巨大的推动作用。

As a tie between enterprise and advertising media , the sports advertising plays a propelling role in the development of sports industries .

但是，电视体育广告进入中国的时间较晚，发展时间的短暂就意味着经验的局限性。

But , the time is late when it entered into China , and the short time of development means the limitations of experience .

对不同层面的电视体育广告受众的调查数据进行分析，从受众的反馈信息中分析出中国电视体育广告的效应如何。

Thirdly , analyze the survey data of different levels of TV sports advertisement audience , and then analyzing its effect situation from the audience feedback information .

国际足联丑闻以及围绕耐克的指控，将受到对拉美利润丰厚的体育广告市场感兴趣的企业的密切关注。

The Fifa scandal and the allegations swirling around the Nike contract will be closely watched by companies interested in Latin America 's lucrative sports advertising market .

就体育广告的涵义、特点以及采取的形式做一些探讨，并对促进我国体育广告业的发展提出对策建议。

This paper discusses the meaning , characteristic and basic form of sports advertisement , the writer puts forward some suggestions to promote China 's development of sports advertisement .

从体育广告的基本概念入手，考察体育广告业的兴起与发展的过程及其这一过程中体育广告市场与媒介需求的关系等问题。

Based on the concept of sport advertisement , this article reviews the rising and developing process of sport advertisement and analyzes the relationship between the advertisement markets and media demands .

紧接着，分别从体育广告整合营销传播的制定，整合营销传播的本土化，以及应对突发事件等方面，为我国体育广告的发展提出了几点建议。

Then , respectively , from sports to develop integrated marketing communications advertising , integrated marketing communication localization , and respond to emergencies , etc. , for the development of sports advertising some suggestions .

本文探讨了体育广告的特点、形式及在国际体坛迅速发展的原因，并对促迸我国体育广告业的发展提出了对策建议。

The paper discusses the characteristics and forms of sport advertisement as well as the cause of its rapid development in the world sports . It also makes suggestions for promoting the development of sport advertisement in China .

不过，最后，其实还是那些细节，日常的工作，你的工人是否关注细节，诸如此类&而不是多少亿人在观看电视上的体育广告。

But , in the end , it is really those details , everyday work , whether your workers pay attention to those details , that matters – not how many billions of people watch sports advertising on television .

本文从心理学的角度对青年这一特定群体进行研究，其主要目的是为我国电视体育广告业的发展服务，促进电视媒体采用科学理念与手段，满足受众的需求，实现有效传播。

From the view of psychology , this paper has made research on youth . The main purpose is serving for the development of TV sports ad industry , promoting scientific ideas and methods , satisfying demands and realizing effective communication .

体育明星广告的功能及发展对策

Functions of Advertisements Involving Sports Stars And Development Tactics of the Advertisements

我国体育明星广告市场的特征及发展趋势

Advertisement Marketplace Feature and Development in Tendency of Sports stars in China

关于我国体育明星广告运作分析

Analysis on Running of Advertising for Our Sports Star

体育明星广告及未来发展的新特点

The Future Development of New Characteristic PE Star Advertisement