品牌记忆

使用经验作用路径最为直接，对消费者品牌记忆的影响也最为深刻。

Use experience influent s consumers ' brand memory directly and profoundly .

论文的第三部分是总讨论和总结，包括第五章和第六章，是对消费活动中品牌记忆错觉年龄特征实验研究的总体讨论和总结。

The third part , general discussion and conclusion , which includes Chapter 5 and Chapter 6 is a discussion from a overview opinion about the age characteristics in brand memory illusion in consumption activities .

消费者有很长的品牌记忆。

Consumers have long brand memories .

从而使设计效果更多的影响产品的品牌记忆，达到最大的利益。

So that the design of the brand can make more effective memory on products to achieve maximum benefit .

销售OEM，以及各项知名品牌之记忆卡。

Selling OEM and branding memory cards .

我们发现，无论我们再怎么改进产品和营销信息，消费者对这个品牌的记忆还是太强大了，使他们无法用全新的眼光和开放的心态来对待Myspace。

We found that regardless of how much we improved the product or the marketing message –– consumers ' memories about the brand were too strong to allow them to view MySpace with fresh eyes and an open mind .

首先是为了重温对纳许这个品牌的美好记忆，同时还因为现在又开始流行小型车了。

To restore the memory of the Nash name and because small cars are getting popular again .

第三部分主要研究动物符号的情感价值与艺术性对于塑造品牌个性与记忆品牌、打造差异化起到了非常重要的作用。

The third part mainly studied the affective and artistic value of animal symbols , and whether they can work well in advancing the character , molding the brand , enhancing the memory of the brand and making the variation brand .

自传体广告能够唤起消费者对产品或品牌的某些以往记忆，它会影响人们对广告信息的加工方式，同时更为重要的是它能够改变人们的认知。在营销实战和研究中，都备受关注。

Autobiographical advertising can evoke consumers ' past memories about the product or brand . It can influence their way of processing information and alter their cognition .

对消费活动中品牌的关联性记忆错觉的实验结果显示：（7）消费活动中品牌间同样存在着关联性记忆错觉，但没有年龄的差异，这一点与以往的研究相吻合。

Seven , the result of experiment in relatedness effect of brands shows that in consumption activity the relatedness effect exists among different brands but has no relationship with age .

品牌扩展对品牌的记忆结构及提取的影响分析

The Analysis of Brand Extension Impact on Parent Brand Memory Structures and Retrieval

文章从消费者信息处理的角度出发，将品牌传播的分为四个过程：品牌到达、品牌认知与记忆、态度改变、行为改变。

From the point of consumer processing the information , the essay divides the brand communication into four procedures : brand reach , brand recognition and memory , attitude change , behavior change .

从有关的记忆理论及相关研究分析品牌扩展对核心品牌的影响。认为品牌扩展会增强品牌的记忆网络，促进对核心品牌的提取。

Based on the theory of long-term memory , the paper analyses the impact of extensions on parent brand memory structures and concludes that brand extensions can enhance the strength of the memory association .