营销渠道结构

结尾部分对调整后的CA天津地区营销渠道结构制定了具体的实施方案、步骤和原则。

In the end , the implementation of specific proposals and procedures and principles to the adjusted CA Tianjin area marketing channels structure is established .

营销渠道结构演变的理性分析

Rational Analysis of the Evolution of the Marketing Channel Structure

营销渠道结构的选择是制造商在产品营销过程中的重要环节。

The choice of marketing channel structure is an important link within process of the product marketing .

营销渠道结构分析

Marketing Channel Structure Analysis

这种混合营销渠道结构是电信业渠道系统的重大变革，是极具应用前景的渠道模式。

The hybrid channel system is the major change in Telecommunication Industry , and is a promising channel mode .

国内多数人认为工业品的营销渠道结构比较简单，对工业品的营销渠道的研究较少。

The majority thinks that channel structure for the industrial products is comparative simple ness , so the research is less .

1982年出版社自办发行后，近30年来出版社营销渠道结构发生了很大的变化。

Beginning in 1982 , press began to build their distribution channel , and after nearly 30 years , great changes have taken place .

本文在简要梳理渠道结构演变轨迹的基础上，揭示了渠道结构变迁的内在机理，分析了网络营销渠道结构的一般特性。

By illustrating the changing process ot channel structure , this paper reveals the inner mechanism of channel structure change and analyzes the general feature of marketing channel structure .

第二章对渠道结构、渠道行为及计算机信息系统对营销渠道结构和行为的影响等营销渠道的三个基本问题进行分析；

The Second chapter is the analysis of the basic aspects of marketing channels , including channels structure , channels ' behaviors and the effect on the both , which comes from the computer information system ;

多数人认为工业品的营销渠道结构比较简单，对工业品的营销渠道的研究较少，而营销渠道建立的难度和建成后的稳固性能增强企业持久竞争力。

Most people think of industrial marketing channels relatively simple structure , marketing channels for industrial research less . Marketing channels and the difficulty and set up a solid performance after the completion of lasting enhance competitiveness .

在此基础上，明确渠道目标，通过对渠道的长度和宽度需求的评价，对市场、产品、公司以及中间商因素的研究，设计出合理的营销渠道结构，在渠道成员之间分配渠道职责。

With the assessment of channel 's length and width and research on factors of market , products and enterprise as well as intermediate dealers , channel 's goal is made clear and rational marketing channels are designed and channel 's responsibility is allocated among the members of channel .

在分析营销渠道的结构上，着重对现行的电信企业采用的结构形式进行分析。

We analyze the marketing channel structure being used by telecom companies .

为企业合理的构建营销渠道组织结构，在渠道成员之间建立良好的合作伙伴关系，解决不必要的冲突与矛盾，从而降低冲突水平提升双方利益作出建议。

For enterprise reasonable construct marketing channel organization structure , and in the channel between members to establish good partner relationship , solving unnecessary conflicts , thereby reducing conflict level for both parties to make suggestions .

随着Internet及电子商务的发展，营销渠道在传统结构的基础上发生了显著的变化。

Along with the development of the Internet and the electronic commerce , traditional marketing channel structure has taken place of lots of changes .

从重视营销渠道的组织结构到实现有效的营销体系，我国家电企业对销售渠道的思维和实践随着市场的发展和竞争环境的变化有了根本性的改观。

With the development of market and the change of competition environment , the enterprises of household electric production change their thought and practice from the viewpoint of organization structure to the efficiency of marketing system .

而后重点阐述了企业营销渠道创新在渠道结构、渠道中介、渠道冲突管理、渠道关系和渠道后勤等方面的表现；

Then the innovations on marketing channel , such as structure , middleman , conflict management , relationship management and logistics , are emphasized .

本章是论文整体研究的理论基础，明确了营销渠道的概念、结构、理论发展及系统设计。

This chapter is the theoretical foundation of the whole essay and clearly tells the conception , the structure , the development of the theory , and the system design of marketing access .

移动通信企业的营销渠道是一系列结构复杂的经济组织的结合体，它们与移动通信各级企业共同构成了一个庞大的社会营销系统。

Mobile communication business marketing channel is a series of structurally complex combination of economic organization , their businesses and mobile communications at all levels , together constitute a huge social marketing system .

公司的营销渠道策略如何制定，选择何种营销渠道结构，都直接影响着企业的销售。

How to establish marketing channels strategy and which form of marketing channel structure should be select , both affect the sales of a company directly .

本文在建立国家营销渠道长度测度指标的基础上，借助计量模型对中国营销渠道结构的演进规律和影响因素进行研究。

Based on building measuring index for marketing channel length and econometrics model , this paper studies evolution of marketing channel structure and it 's influencing factor in China .

针对昊源公司营销渠道中存在的问题，按照营销渠道设计的基本程序，设计出昊源公司未来营销渠道结构。

For the existing problems of the marketing channel in this firm , designs the future marketing channel structure of Lanzhou Great Source Trading Co. Ltd. according to the basic procedure of marketing channel design .