营销渠道绩效

基于Fuzzy-AHP模型的营销渠道绩效评价

Marketing Channel Performance Evaluation Based on Fuzzy-AHP Model

汽车营销渠道绩效评价体系研究

A Study on Performance Evaluation System of Automobile Marketing Channel

农产品营销渠道绩效评价与比较研究

A Research on Estimating and Comparing the Performance of Agricultural Products Marketing Channels

企业营销渠道绩效评估作为衡量渠道管理有效性的工具，日益受到相关企业的重视。

As an effective tool for measuring the effectiveness of channel management , the performance evaluation of marketing channel is gradually valued by relevant enterprise .

汽车营销渠道绩效评价作为信息反馈、优化配置的有力工具，也越来越成为各汽车企业营销渠道管理的关注焦点。

What 's more , as a method of feedback , the performance evaluation of Chinese automobile marketing channel is deemed to be the focus of automobile corporations .

研究本文有助于对营销渠道绩效评估量化研究的理解，也对电信产业全业务背景下的营销渠道建设有一定的借鉴意义。

This study not only facilitated understanding of quantify the performance evaluation of the marketing channels , but also was helpful to channel construction in the full-service telecommunications industry context .

然后，分析了层次分析法的局限性，选择了可拓模糊评价方法作为神州数码营销渠道绩效评价的评价方法，以此对神州数码营销渠道绩效进行了评价，并对结构进行了分析。

Then , analyzing of the limitations of AHP , select the extension of fuzzy evaluation method as evaluation methods of Digital China marketing channel performance evaluation , as the performance of Digital China marketing channels have been evaluated , and the structure was analyzed .

精益营销渠道及其绩效评价研究

Research on Lean Marketing Channel and Its Performance Evaluation

从制造商角度，应用综合评价方法定量对营销渠道中间商绩效进行评价，以此作为渠道成员管理的依据。

From the manufacturer point of view , the application of methods of quantitative evaluation of marketing channels to evaluate the performance of brokers , as a channel for members of management .

因此，单有理想的渠道结构而缺乏渠道成员间的配合和对渠道职能的合理安排，农产品营销渠道组织的绩效目标将难以实现。

Therefore , only have the best structure and the lack of the support and cooperation of channels members and the reasonable arrangement about channel functions , the performance goals of agricultural products marketing channels organization will be difficult to achieve .

对营销渠道中间商的绩效评价

Evaluation of the Performance of the Middleman of Marketing Channel

企业只有依赖产品技术创新、营销渠道畅通、竞争绩效强劲，才能获得成功。

A successful enterprise depends on product innovation , better marketing channels and effective competitive performance .

其次，基于对神州数码营销渠道的现况和营销渠道绩效评价指标体系建立的原则和指标选取的要求，建立了神州数码营销渠道绩效评价的指标体系。

Secondly , on the basic of the current status of Digital China marketing channel and the principles and requirements of the selected indicators , Digital China marketing channel performance evaluation index system has been established .

目前，关于营销渠道的相关研究已有不少，但是营销渠道绩效评价方面的理论并不成熟，理论的系统性、科学性和可操作性还有待加强。

At present , there has been a lot of research of the marketing channels but not about the performance evaluation of marketing channel which is not mature and need to be strengthened about the systematic , scientific and operability .

高效率、高品质、高响应能力的营销渠道无疑将成为企业在市场竞争中制胜的关键，而如何衡量营销渠道的绩效则成为企业和学术领域关注的重要课题。

Therefore , the key to winning in the marketing competition is marketing channels of high-quality and efficiency . It has been an important topic that how to measure the marketing channel performance .

因此，不论是政府还是企业在建设农产品营销渠道时，不仅仅要重视渠道结构的优化，也要注重渠道成员的协同及职能的履行，只有这样才能有效的提高农产品营销渠道的绩效。

Thus in order to improve the performance of agricultural products channel , governments and enterprises must optimize channel synergies and channel functions , as well as channel structure .