Functional drinks

Current situation and new product development of functional drinks

功能饮料现状及新品开发

This article is , meant to give guideline and reference for other new entrants in functional drinks market to make the suitable marketing strategy .

本文旨在为今后更多的功能性饮料市场新进入者制定合适的市场营销策略提供指导和参考。

People investigated have higher frequency drinking carbonated drinks , fruit and vegetable juices , tea drinks , milk drinks and functional drinks .

调查对象饮用碳酸饮料、果蔬汁饮料、茶饮料、含乳饮料的频率较高。

Boys have higher frequency having carbonated drinks , tea drinks , and functional drinks . The difference is statistically significant ( P0.01 ) .

男生碳酸饮料、茶饮料、功能性饮料的饮用高频率高于女生，差异显著（P0.01）。

Effects of anti-fatigue functional components in sports drinks

抗疲劳功能成分在运动饮料中的作用

In the paper , the present utilization of functional red rice is summarized , the favourable conditions for the development of functional red rice health drinks are analyzed , and the prospects of market demands for the products forecasted .

综述了目前功能红曲产品的利用情况，分析了功能红曲保健饮料开发的有利条件，并对该产品的市场前景及需求进行了预测。