Krug

Olivier Krug is the sixth generation in a family of champagne makers .

奥利维尔·库克是香槟制造家族的第六代传人。

ETIENNE KRUG It 's like wiping out every year the whole population of children in Chicago or a city like Marseilles .

这就相当于每年芝加哥或马赛整个城市所有的儿童都消失。

James Krug of Falcon water-free technologies , says that Californians have plenty of experience of water shortage .

JamesKrug，无水设备研究者表示加利福尼亚州经常要面对水资源短缺的情况。

Mr Krug acknowledges that the mood in the camp is " pretty glum . "

负责人克鲁格承认班贝格移民营的气氛“相当阴沉”。

Doctor Etienne Krug at the W.H.O. says that every year , eight hundred thirty thousand children die from accidental injuries .

世界卫生组织的医生EtienneKrug说，每年世界上有83万儿童死于意外伤害。

What is interesting about the House of Krug is the balance between simplicity and back-to-basics attitude with the high-end product .

库克家族最引人注意之处，就是能够在简朴态度与高档产品之间取得平衡。

One third of the grapes used to make Krug is owned and grown by the House of Krug , like Clos du Mesnil .

用来酿造库克香槟的葡萄，有三分之一都是像罗曼尼葡萄园的葡萄一样，由库克家族自己栽种。

" Even the top performers globally are often stagnating and still have considerable room for improvement in achieving a truly safe road transport system ," Dr Krug said .

“即使是全球做的最好的国家，其工作往往出现停滞不前现象，而且在实现真正安全的道路运输系统方面仍有很大的改进余地，”Krug博士表示。

Still , with a focus on lifestyle products , and the complete Krug package , these young execs say they want to maintain the Old World simplicity with new generation appeal .

这群年轻主管把焦点放在生活风格产品上，还有完整的库克套装产品。他们说，他们想要保留旧世界的简朴风格，把它与吸引新世代的元素融合在一起。

Having said that , if I were traveling first class and were handed a cool glass of effervescent vintage Krug after takeoff , I 'd take it .

话虽如此，假如我坐上了头等舱，空乘在飞机起飞后递给我一杯沁凉的陈年Krug起泡酒，我还是会接受的。

Back at Clos du Mesnil , we have lunch with Krug 's young executive team , whose aim is to bring the House of Krug forward into the future .

回到罗曼尼葡萄园，我们和l年轻的库克管理团队共进午餐。他们的目标是要把库克家族进一步带向未来。

While some champagne houses see their image associated with pop culture , Krug 's team isn 't exactly jumping at the chance for their products to appear in a hip-hop video .

有些香槟厂把向己的形象和流行文化结合在一起，库克的团队倒不急着要让自家产品出现在嘻哈音乐录影带里。

The rest is taken from a consortium of growers in the area with small plots , who have been supplying the Krug family for years with the best of their grapes .

其他的葡萄则是购向当地许多园地面积不大的葡萄农。这些葡萄农多年来都以自己品质最佳的葡萄供应库克家族。

Krug 's company has installed 200000 urinals worldwide , 100000 in the US alone , insuring that this is one idea that won 't be flushed down the toilet .

Krug的公司在全世界已经安装了20万无水便池，仅美国就达到了10万部。看来无水便池的想法不会很快过时。

What is interesting with this vineyard is that for years it used to be the sleeping beauty until my grandfather , my father , my uncle decided to make it the Krug .

这座葡萄园最值得一提的地方，就是这里在过去多年来一直像是睡美人一样，直到我祖父、父亲和叔叔决定用这里的葡萄酿造库克香槟。

Mark Greeven , Shengyun Yang , Tao Yue , Eric van Heck and Barbara Krug The writers are faculty members at the Rotterdam School of Management , Erasmus University

本文作者马克·格雷芬（MarkGreeven）、杨盛赟、岳韬、埃里克·范埃克（EricvanHeck）和芭芭拉·克鲁格（BarbaraKrug）是伊拉斯谟大学（ErasmusUniversity）鹿特丹管理学院（RotterdamSchoolofManagement）的教师译者：倪卫国

We do realise this is a bit of a struggle , like alcohol consumption , so many risk factors linked to pleasure are not easy to change , but we have to make people aware , Dr Krug said .

克鲁格博士说：我们这可能有一些矛盾和挣扎，就像酒精消费一样，风险与快乐并存，很难改变，但我们必须得让大家意识到这个问题。

This past winter , Mr. Mille 's stunning black-truffle-themed menu , served with a selection of Krug Champagnes , began with grilled scallops and celery-and-black-truffle " risotto " in a Parmesan foam ;

去年冬季，米勒先生推出了令人惊艳的黑松露主题菜单，搭配精选的库克香槟（KrugChampagnes），头盘为烤扇贝配西芹黑松露意大利调味饭（risotto）浇帕马森芝士泡沫汁；

Steve Krug , in his book Don 't Make Me Think , encourages website managers to " Get rid of half the words on each page , then get rid of half of what 's left . " This will reduce the noise level on each page and make the useful content more prominent .

史蒂夫·克鲁格，在他的著作《Don’tMakeMeThink》中，鼓励网站管理员“去掉每页上一半的话，然后再去掉剩下的一半”。这将降低噪音水平，并让有用的内容在每一页上都更突出。

Dr Etienne Krug , the WHO 's director for injury prevention , told the BBC : " What we 're trying to do is raise awareness of an issue that is not talked about enough , but has the potential to do a lot of damage that can be easily prevented . "

WHO伤害预防项目的负责人艾蒂安·克鲁格博士说：“我们试图提高大家对听力损害问题的意识，现在人们对这个问题还不够重视，这已经造成了很多潜在性的损害，但其实我们预防起来也很简单。”

He decided to upgrade the quality of the vines , to ferment everything in casks the Krug way , to wait more time , to reject , to taste all the casks one by one and reject eventually some of the casks , and they made this fantastic wine which is one of the rarest champagnes you can find .

他决定提升葡萄树的质量，并且按照库克酿造法，把一切都放在木桶里发酵，等待更长的时间，接着一桶一桶慢慢品尝，淘汰其中几桶，然后酿造出这种美妙至极的葡萄酒，成为市丽上最珍贵的香槟。