Sleeper effect

In terms of persuasion , the sleeper effect is most powerful when the message is discounted after it 's received .

就说服力大小而言，睡眠者效应在信息被接收并大打折扣后对人产生的影响最为明显。

The sleeper effect is an intriguing and counter-intuitive phenomenon in the field of attitude change , which describes a persuasive influence that increases , rather than decays , over time .

睡眠者效应是态度改变研究中一个有趣而反常的现象，是指在态度改变过程中，说服效果随着时间的推移不降低反而提高的一种现象。

In essence , the sleeper effect shows that people are convinced by arguments until they see that the source of the message cannot be trusted because of their vested interests and agendas .

实质上，睡眠者效应表明，人们会因其既得利益和工作而一直相信某些论点，直至他们发现信息来源的确不可信才会作罢。

The tendency of the future research is exploring the mechanism underlying the sleeper effect , integrating the sleeper effect into more general models of attitude change theories , applying the sleeper effect to the practices .

当前对睡眠者效应研究的趋势是探索睡眠者效应的内在机制，并将其整合到统一的态度改变研究中去，同时展开睡眠者效应的应用研究。

The information may be discounted up front , but over time the sleeper effect will come into play , and all you will remember is hearing about the pristine beaches and gorgeous accommodations at the resort .

一开始你可能会怀疑信息的可信度，但随着时间的推移，睡眠者效应将发挥作用，你就只会记得这个度假胜地拥有原生态的海滩和华丽的住宿环境，至于其他，早就抛诸脑后了。