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gimmick

美 [ˈɡɪmɪk]英 [ˈɡɪmɪk]
  • n.噱头;花招;(为引人注意或诱人购买而搞的)把戏

复数: gimmicks 派生词: gimmicky adj.

gimmickgimmick

noun

often disapproving(为引人注意或诱人购买而搞的)花招,把戏,噱头
an unusual trick or unnecessary device that is intended to attract attention or to persuade people to buy sth

a promotional/publicity/sales gimmick

以推销 / 宣传 / 销售为目的的花招

gimmick

频次

  • 1
    N-COUNT (引人注意或关注的)噱头,花招
    A gimmick is an unusual and unnecessary feature or action whose purpose is to attract attention or publicity.

    It is just a public relations gimmick...

    这只不过是一种公关伎俩。

noun

1
any clever maneuver
he would stoop to any device to win a point
it was a great sales gimmick
a cheap promotions gimmick for greedy businessmen
Synonym: device twist
2
something unspecified whose name is either forgotten or not known
she eased the ball-shaped doodad back into its socket
there may be some great new gizmo around the corner that you will want to use
Synonym: doodad doohickey doojigger gizmo gismo gubbins thingamabob thingumabob thingmabob thingamajig thingumajig thingmajig thingummy whatchamacallit whatchamacallum whatsis widget
3
a drawback or difficulty that is not readily evident
it sounds good but what's the catch?
Synonym: catch

数据来源:WordNet

  1. Free gifts given away with purchases are just another sales gimmick .

    购买商品可得到免费赠品只不过是销售上的又一个花招。

  2. The advertisement is just a gimmick to make consumers buy their products .

    宣传只是一种使消费者买他们产品的花招。

  3. It is just a public relations gimmick

    这只不过是一种公关伎俩。

  4. The tax cut is widely disparaged by senators from both parties as a budget gimmick .

    两个党派的参议员们普遍对作为预算噱头的税收削减嗤之以鼻。

  5. The exhibition is informative , up to date , and mercifully free of gimmicks .

    这个展览既能让人增长见识,又紧跟时代前沿,而且幸运的是没有华而不实的东西。

  6. He is full of gimmicks .

    他很有手腕儿。

  7. Financial institutions are also often expected yield of gimmicks .

    金融机构也往往以预期收益率为噱头

  8. I developed a system for sharing sales gimmicks that worked .

    我建立了一套制度,让所有业务员共享行之有效的销售策略。

  9. But its curative effect is better than the traditional gimmick still need further observation .

    但是其疗效的是否优于传统手法还需要进一步观察。

  10. The basic gimmick was the distinguishing of one bank from the others .

    基本决窍是区分某一银行与其它银行的标志。

  11. They give away free gifts as a marketing gimmick .

    他们免费分发礼物,作为一种营销手段。

  12. We don 't use gimmicks to sell our products .

    我们销售产品不搞什么噱头。

  13. Some TV technologies like 3-D have turned out to be gimmicks .

    3D等一些TV电视技术最后变成了噱头。

  14. Some may say this is a gimmick to attract attention to the various business schools .

    一些人可能会说,这是商学院吸引人们关注的伎俩。

  15. Thirdly , the western art , use and combination of Chinese and western cultures gimmick .

    其三,借鉴西方艺术,运用中西融合的手法。

  16. Cook said the company doesn 't depend on gimmicks .

    库克称苹果公司从不使用此种低劣手段。

  17. Using the concept of architectural aesthetics principle combined with practical , summed up the different design gimmick .

    利用建筑美学原理的概念结合实际,归纳和总结不同的设计手法。

  18. If you want a problem solved , beware politicians bearing gimmicks .

    如果你希望问题得到解决,就要小心那些玩弄花招的政客。

  19. The manufacturer needed a new sales gimmick .

    这位制造商需要一种新的销售花招。

  20. The move may be more gimmick than substance .

    此举可能噱头大于实际意义。

  21. From every field of study , the unique characteristics of plant landscape design connotation and expressional gimmick .

    从每个场地独特特征出发,研究了植物造景设计内涵及表现手法。

  22. Is it a nifty gimmick , or truly better security for user data ?

    它究竟是可有可无的新奇玩意,还是用户能真正可以信赖的安全管家?

  23. They are merely a marketing gimmick to get people to part with their hard earned money .

    他们只是挣钱的营销噱头。

  24. And the poet natural forms of gimmick with painter described prosperity .

    而且诗人对自然形态的描写,与画家的手法如出一辙。

  25. The fourth chapter aesthetic characteristics and expressional gimmick from two aspects in comparison of the artistic value .

    第四章从审美特征和表现手法两方面来比较二者的艺术价值。

  26. However these are just marketing gimmicks that propagate the myth .

    然而这些只是噱头的营销传播的神话。

  27. The company , insisted its president , was about technological innovation , not gimmicks .

    总裁坚持说,公司是研究技术革新,而不是玩花招。

  28. Tech commentators have dismissed the project as a marketing gimmick .

    科技评论人士认为该计划是一个营销噱头、不必理睬。

  29. Of course , they are a bit of a publicity gimmick , but they work .

    当然,它们在某种程度上是一种宣传伎俩,但它们奏效了。

  30. Declaring independence is also a splendid marketing gimmick .

    宣布独立也是一个非常不错的营销伎俩。