rakuten

As for China , Rakuten makes clear it has not given up .

至于中国，乐天明确表示不会放弃这个市场。

Unlike Amazon of the US , Rakuten does not sell goods itself .

与美国的亚马逊（amazon）不同，乐天自己并不销售产品。

But few , if any , Japanese companies have gone as far as Rakuten .

但即使有的话，也只是少数日本企业达到了乐天那样的程度。

Rakuten will own 51 per cent of the venture and Baidu 49 per cent .

乐天将持有合资企业51%的股份，百度则持股49%。

Rakuten , Japan 's biggest online retailer , plans to make English the firm 's official language .

日本最大的网络零售商乐天公司准备将公司的官方语言换成英语。

For Rakuten , it 's more about the shopping experience itself .

乐天更关注的则是购物体验自身。

Rakuten runs a range of businesses online including a travel business that offers hotel reservations across Asia .

乐天目前运营着一系列在线业务，其中包括能提供全亚洲旅馆预订的旅游业务。

Employees at Rakuten will need to master English by2012 to avoid facing the sack .

乐天雇员需要在2012年前掌握英语，以避免被开除的命运。

Rakuten concedes it faced problems , including difficulty collecting payment even after a transaction had been settled .

乐天承认它面临着一些问题，包括交易完成后收款困难等。

That combination of ambition and can-do attitude runs through the history of Rakuten .

这种敢想敢干的态度贯穿于乐天的整个历史。

Rakuten has had its share of luck , too .

乐天自己也很走运。

Answer by Sae Min Ahn , managing partner at Rakuten Ventures

乐天投资（RakutenVentures）主理合伙人SaeMinAhn的回答

But he ended the dinner with a business proposal : Rakuten should become Barcelona 's new shirt sponsor .

不过，宴会结束时他却提出了一个商业建议：乐天应当成为巴萨新的球衣胸前广告赞助商。

It 's a similar concept to Etsy , only Rakuten is 17 times larger and 14 years older .

这种营商理念与以出售手工针织物而闻名的网购公司Etsy非常类似，只不过乐天的规模比后者大17倍，上线时间也早了14年。

Mr Mikitani founded Rakuten in 1997 and has built it into a company known as Japan 's Amazon .

三木谷在1997年创立了乐天，并将其打造成了一家被称为日本的亚马逊（Amazon）的公司。

Both Taobao and Rakuten operate online shopping malls through which small vendors can sell to businesses and consumers .

淘宝和乐天都运营着在线购物商城，小型卖家可以在这里向企业和消费者销售商品。

But why did American pinterest hook up with Rakuten ?

但美国公司Pinterest为什么要与乐天市场合作？

It is being acquired by Japan-based Rakuten for a reported $ 200 million .

据报道，日本乐天（Rakuten）正在对Viku影视展开收购，报价2.00亿美元（12.18亿元人民币）。

When Rakuten set up an online shopping mall in China with Baidu , the tie-up seemed a clear formula for success .

当乐天（rakuten）和百度联手，在中国成立在线商城时，这一合作看上去似乎是天作之合，成功指日可待。

Rakuten has used its compatriot status to make pacts with Japanese publishers reluctant to deal with outsiders it seems .

日本国内出版商并不希望与外来者打交道，在与他们的协商过程中，乐天充分利用了作为日本民族企业这一身份，成功狙击了亚马逊的日本业务。

The deal with one of Europe 's most successful football teams is a chance for Rakuten to gain recognition outside Japan where it is already a household name .

对乐天来说，这项与欧洲最成功球队之一签订的协议，是在日本以外赢得知名度的一次机遇。在日本国内，乐天早已是个家喻户晓的品牌。

To challenge American Internet retail dominance , Rakuten is aggressively recruiting foreign nationals and partnering with non-Japanese firms across the globe .

为了挑战美国互联网零售业大鳄，乐天市场正在大批招募外国人，并与全球的非日本企业展开合作。

Shares in Rakuten were up 3.2 per cent at Y1313 on Thursday afternoon , while AirAsia was up 1.4 per cent at Rm2.24 .

周四下午乐天股价上涨3.2%至每股1313日元，而亚洲航空则上涨1.4%至每股2.24令吉。

Rakuten , the largest Japanese e-commerce company , recently said it would extend its export service for Japanese merchants to let users of its Taiwanese website sell back into Japan .

日本最大的电子商务公司乐天（rakuten）最近宣布，将扩大向日本商户提供的出口服务，让旗下台湾网站的用户能够在日本出售商品。

Firms such as Rakuten , an online shopping mall , and DeNA , a developer of games for mobile devices , have reached global prominence .

像网上购物中心Rakuten公司和开发移动设备游戏的DeNA公司，已经成了全球领航者。

This year Didi also invested $ 100m in Lyft , in a financing round led by Rakuten that included Chinese internet groups Alibaba and Tencent .

今年，滴滴快的还在Lyft的一轮融资中向后者投资1亿美元。那轮融资由乐天（Rakuten）主导，中国互联网集团阿里巴巴（Alibaba）和腾讯（Tencent）也参与了。

Not only is going global a challenge for Rakuten , he says , but it is also a way for him to " pave the way for younger people " in Japan .

他表示，走向全球不仅是对乐天的挑战，也是他为日本“年轻人铺平道路”的一种方式。

With nearly 90 percent of Japan 's Internet users registered on Rakuten , retailers wanting to reach the country simply can 't afford to not sell anything on the site .

鉴于日本近九成的网民都是乐天网的注册用户，希望走向全国的零售商们当然无法承受不进驻这家网站的代价。

Using the Rakuten platform , he posted pictures of his feeding process , proving the eggs were organic and showcasing his practice of delivering eggs the day they were laid .

他用乐天这个平台发布了许多照片，展示他的养鸡流程，以证明这些鸡蛋都是有机产品，还特别展示了他的一贯做法：母鸡产下鸡蛋当天就交付客户。

Employees at Rakuten , which hopes overseas sales will eventually account for 70 percent of all transactions made through its websites , will need to master English by 2012 to avoid facing the

这意味着乐天国际的员工在2012年之前必须熟练掌握英语，否则将被解雇。乐天希望其海外销售额最终能占到其所有网上交易额的70%。