sbux

Thankfully , however , there 's a simple solution : rely on Starbucks ( SBUX ) .

但是谢天谢地，有一个简单的办法：看星巴克。

In the summer of2007 , Starbucks ( SBUX ) was in the middle of its worst year ever .

2007年夏天，星巴克（Starbucks）深陷有史以来最糟糕的境地。

The lessons also dive into companies like Apple ( AAPL ) and Starbucks ( SBUX ) , talking about how these brands have thrived in competitive environments .

此外，课堂中还会研究苹果（Apple）和星巴克（Starbucks）等公司，讨论这些品牌如何在竞争环境中生存下来。

When the federal government shuttered in October , Starbucks ( SBUX , Fortune 500 ) CEO Howard Schultz refused to sit on the sidelines while businesses everywhere suffered .

10月份，美国联邦政府停止运转。星巴克CEO霍华德舒尔茨拒绝在所有公司都受到不利影响时袖手旁观。

But the salaries of Starbuck 's SBUX 0.56 % Howard Schultz , along with Viacom 's Philippe Dauman and Disney 's Bob Iger all took a dive , by up to a half .

而星巴克CEO霍华德o舒尔茨、维亚康姆CEO菲利普o多曼和迪士尼CEO鲍勃o艾格的工资均大幅下降，最多的甚至降了一半。