东风商用车公司
- 网络Dongfeng Commercial Vehicle Company;DFCV
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我国中重功率柴油机市场分析与华柴营销战略研究东风商用车公司营销战略初探
The Analysis on the Market of the Middle and Large Power Disel Engine in China and the Study of the Marketing Strategy of Huabei Diesel Engine Company
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基于以上分析,把东风商用车公司的营销战略定位问题和东风商用车公司营销战略系统性思考的问题,作为本文优先解决的课题,并确立了研究的思路和方法。
Based on the above analysis , this article gives the priorities to the matter of Dong Feng CV 's marketing strategy orientation as well as to the matter of its lack of systemic consideration , and formulates the analysis methods .
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东风商用车公司仍然在沿用的营销战略是固守三南,收复华东,决战华北,防御西北,进击东北。
Dong Feng Commercial Company still adopts the old marketing strategy which was established in the year 2000 . That is " Consolidate three South ; Reoccupy East China ; Decisive battle in North China ; Defend West China ; Anabasis Northeast China " .