企业品牌形象

现代商业展示是企业品牌形象推广的重要手段，企业品牌形象是商业展示的重要内容。

Modern commercial display is an important way of promoting brand image , Brand image is an important aspect of business exhibition .

对于在市场格局中相对弱势的中国联通来说，如何提前一步高质量的建成3G精品网络，即WCDMA网络；如何抢前一步占领高端客户市场，成为重塑企业品牌形象的关键环节。

In the market relatively weak China Unicom , how to advance one step high quality built 3G boutique network , WCDMA network ; how to grab the step before the high-end customer market , becoming the key to reshape the enterprise brand image .

浅析现代商业展示设计中如何推广企业品牌形象

How to Promote Brand Images of Enterprises in Commercial Display Designs

现代商业展示设计对企业品牌形象作用的研究

Research on Modern Commercial Display Design 's Effect on the Enterprise 's Brand Image

因此，企业品牌形象塑造具有十分重要的战略意义。

So , molding the surging brand image has important strategic meanings to enterprises .

中、西式快餐企业品牌形象比较研究

A Comparative Research on the Fast Food Enterprises Brand Identity of China and Western Style

对企业品牌形象的文化思考

Cultural Reflections on enterprise brand image

对企业品牌形象实施塑造后，还需要对其进行跟踪调查，即进行品牌形象塑造的绩效评估。

Finally , I evaluate the performance of enterprises ' brand image-building in qualitative and quantitative aspects .

同时，她亦为公司统一企业品牌形象，并建立市场推广标准及全公司应用的市场推广程序。

She also standardised Fisher 's corporate brand identity and established marketing standards and corporate-wide marketing processes .

第4章阐述研究结论，提出对本土玩具企业品牌形象管理的启示。

Chapter 4 presents the research conclusion and management revelation on the establishment of successful local brand image .

曾经有数据统计显示，企业品牌形象设计上在每投1美元，就可以获得227美元的收益。

Some statistics say that the enterprise each invested $ 1in the brand image design , the gains is $ 227 .

为了获得系统化的邮箱管理、专业化的邮件服务、以及树立统一的企业品牌形象，越来越多的中国企业开始选择建立自己专用的电子邮件系统。

More and more Chinese corporations have established their own email systems for systematic management of mailbox and the uniform brand of corporations .

通过对品牌广告文化的研究使广告达到最佳效果，进一步提升企业品牌形象。

Make the advertisement reach the best result through the study on advertising culture of the brand , promote enterprise 's brand image further .

网络互动能够提升产品品牌的价值，增加市场份额，同时更加有效地对企业品牌形象进行传播。

Network interaction can enhance the value of brand and increase market share . Meanwhile , it can disseminate the image of brand more effectively .

用方正的设计；融方正的科技，筑方正的精神，通过建筑语言与企业品牌形象的互见互动，使建筑除功能与形式之外具有更深刻的文化内涵。

Architectural language and company image are combined in the design of the building to express its cultural connotation of Fangzheng Enterprise in design , technology and spirit .

在现代商业展示设计中，设计师往往关注商业空间的规划、商业环境的装饰和商品的展示陈列，而忽略企业品牌形象在商业空间的大力推广。

In contemporary commercial display designs , designers tend to focus on commercial space planning , commercial environment decorations , and display of commodities and ignore promotion of brand images .

服装展示设计是近年来新兴的一种辅助服装销售的商业促销活动，有助于树立企业品牌形象、拓展服装市场。

Costume design is a kind of auxiliary sales business promotion activities emerging in recent years , which can be helped to establish a corporate image and to expand market .

目前国内旅游业存在许多诸如服务质量低劣、恶性价格战、旅游产品缺乏创新、旅游企业品牌形象模糊等方面的问题。

There are many problems in the tourist industry , such as low quality of service , pernicious price war , lack of innovation in the way of product designed , etc.

本文剖析了现代商业展示设计和企业品牌形象二者之间的关系，从艺术设计的角度阐述了如何在现代商业展示设计中树立企业品牌形象。

This essay attempts to analyze the relations between commercial display designs and the brand image of enterprises and to illustrate how to build up the brand image of enterprises in commercial display designs .

同时，公司将以成熟稳健的企业品牌形象走向世界舞台，随时把握时代前进的脉搏，昂首迈向行业发展的前沿！

At the same time , our company will move towards the world stage by the mature steady enterprise brand image , grasping the time pulse , and walk into the front place of business development !

在品牌竞争时代，如何塑造良好的企业品牌形象，创造并增加品牌价值，是企业经营管理活动中的焦点。

In the competition era of the brand , the focus of enterprises ' operational and managerial activities is to decide how to mould the good enterprise brand image , create and increase the value of brands .

它是一种把人们体验某种社会和心理角色形象的欲望和意识作为一种市场动力来塑造企业品牌形象，并以此引导和创造市场消费行为的新型营销方式。

It 's a new mode of marketing that looks on the desire and cryptozoite of the consumer who taste of somewhat of the society and the psychology as a sort of motivate to develop the brand .

通过比较研究，得出以下结论：第一，中、西式快餐企业品牌形象在品牌精神文化系统维度总体上存在显著性差异。

On the basis of statistic analysis , it concludes the results as follows : First : China and Western style fast-food brand identity have significant differences in the " spiritual and cultural of brand identity " dimension on the overall .

本文阐述了软装饰在家具展会展示设计中的功能：体现企业品牌形象、改善空间的形态、柔化室内的感觉、表现空间的意向、突出展示家具的卖点。

In this paper , soft decoration show in the furniture design exhibition features : reflect corporate brand image , improving public space , soften the feeling of room , performance space , intentions , highlight the selling points of furniture .

分散性战略，提高产品的科技含量和生产高附加值的产品，全面提升企业品牌形象，扩大高端产品的市场份额，是提高企业效益，实现企业目标的必要手段；

Dispersion strategy , the technology market quota with deal with produce high additional worth product , completely promote business enterprise brand image , extend high carry product of the exaltation product , is a necessary means to increases business enterprise performance , realizes business enterprise target ;

更进一步归纳了产品设计在产品外观和用户体验两个层面中的差异化表现形式；以及在通过打造家族化产品体系强化企业品牌形象过程中的应用法则。

Further paper summarized the differential forms that the product design acts in the two aspects of product appearance and the user experience ; also summarized the application standard in the process of the enterprise brand image being strengthened through creating the " family-based " product system .

在品牌行为文化系统维度的8个要素中：研究开发、制作效率、工作环境、员工管理、市场调查、广告宣传、服务态度和服务方式，中、西式快餐企业品牌形象均存在显著性差异。

In the eight identity elements of " behavior culture of brand identity " dimensions : research and development , production efficiency , working environment , staff management , market research , advertising , service attitude and service mode , China and Western fast food have significant differences .

论商业企业服务品牌形象的建立

On the Establishment of a Service Brand Image

提供企业及品牌形象策略、推广、管理等方面的常年顾问、咨询服务。

Providing long consultation , advisory service corporation and brand strategy , promotion , management etc.

企业树立品牌形象，是在市场竞争中维持生存和谋求发展的必由之路。

Establishing brand image is the only road for enterprises to survive and develop in market competition .