企业渠道决策
企业渠道决策
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现阶段,我国企业的分销渠道模式决策基本沿用传统的渠道管理理论,借鉴国外的企业分销渠道管理实践,这就使得企业的分销渠道模式决策存在不适应性。
But at this stage , the decision of distribution channels model bases on the traditional decision-making channels of basic management theory and corporate foreign distribution channel management practices , and the decision-making of the distribution channels model are adaptive .