儿童消费力

“儿童消费力”问题愈发突出与儿童广告的增加直接相关。

The growth of the issue of Pester Power is directly related to the rise of child advertising .

“儿童消费力”指的是儿童影响其父母消费决策的能力，通常通过唠叨和纠缠不休达到让父母购物的目的。

Pester power is a child 's ability to affect their parents ' marketing decisions , often through the use of nagging , or pestering .

营销公司常用“儿童消费力”来描述4到6岁的儿童的这种行为。他们自己没有什么钱，因而无法自己买东西。

Pester Power is commonly used by marketing companies to target the 4 – 6 years old category as they have limited disposable income of their own , and consequently do not have the means to buy goods themselves .

他们说，成人们其实可以通过抵制“儿童消费力”来改善与孩子之间的关系。

They say that adults can actually improve their relationships with their children by resisting'pester power ' .