公共关系观念
公共关系观念-
本文从CI理论和现代公共关系观念入手，分析了CI企划与公共关系的融合及内在联系。指出CI与公共关系的良性互动是构建CI企划的基础；
This paper discusses the relationship between CI design and public relations , analyzes their combination and inner connections , and points out that the good interaction between CI and public relations is the foundation for CI design .