提出了按这四个维度对移动通信产品品牌进行文化构建，增强品牌的忠诚度和归属感；提升品牌竞争力和抗风险能力。
Second , put forward by the four dimensions of mobile communication culture to build brand and enhance brand loyalty and a sense of belonging ; brand competitiveness and ability to resist risks .
品牌归属感