品牌行为文化系统
品牌行为文化系统-
在品牌行为文化系统维度的8个要素中：研究开发、制作效率、工作环境、员工管理、市场调查、广告宣传、服务态度和服务方式，中、西式快餐企业品牌形象均存在显著性差异。
In the eight identity elements of " behavior culture of brand identity " dimensions : research and development , production efficiency , working environment , staff management , market research , advertising , service attitude and service mode , China and Western fast food have significant differences .