多品牌策略

多元化企业较常见的品牌策略有品牌延伸策略及多品牌策略，品牌延伸策略是多数企业的首选策略。

There are two brand strategies for companies that practise diversification , that is , brand extension strategy and multi-brand strategy .

第一章，多品牌策略概述，提出多品牌策略的概念，简要分析其优势与劣势；

Part one , summary of the multi-brand strategy , introduce a new concept of multi-brand strategy , and the advantage and disadvantage of taken the strategy ;

跨国日化公司在华多品牌策略分析

Analysis on Multi-brand Strategy Taken by TNC of Daily Chemical Industry in China

产品定位的多品牌策略

Multi - Br and Strategy in Product Position

实施自有品牌战略有多品牌策略，品牌家族策略，公司品牌策略。

To campaingn for ownership of specialities has several tactics of multi-brand , family-brand and company-brand .

不宜采用多品牌策略。要实现上述营销策略，必须根据用户的消费变化进行贴身服务。

To realize said Marketing Strategies , carriers should provide quickly-reacted services according to the consumption change of the users .

第二章，简要介绍跨国日化企业在我国市场上多品牌策略的实施情况，并分析其选择多品牌策略的必要性与可行性；

Part two , present the situation of multi-brand strategy taken by transnational corporations in our domestic market , point out the necessity and possibility of their brand strategy choice .

主要阐述名称的选择和标识的设计、公司品牌与所属蒙餐店品牌的关系、公司的多品牌策略、蒙餐店品牌的广告和公关策略、蒙餐店的品牌创新等品牌策略问题。

This part mainly expounds the name selection and trade-mark designing , the relationship of brand between the company and the subordinate restaurant , the multi-brand strategy , the strategies of advertisement and public relations , the innovation of restaurant .

盖保罗从进入中国那天开始，就着手搭建他所谓的金宇塔式品牌结构，将欧莱雅一贯的多品牌渗透策略在中国市场上发挥得淋漓尽致

From the day it entered Chinese market , Loreal began to build the so called Pyramid styled brands structure to carry out its multi brands penetrating strategy

针对宝洁公司多品牌营销策略的思路，从市场细分变量选择的角度对宝洁公司进行全面剖析，指出其多品牌营销策略的缺陷。

In the light of the idea on multi-brand marketing strategy of Procter Gamble , this paper makes all-round analysis on Procter Gamble from the angle of variable selection of market subdivision , and points out some disadvantages of the multi-brand marketing strategy of Procter Gamble .

本论文结合品牌营销理论，探讨了品牌延伸和多品牌的创新发展策略，对品牌形象整体设计，建立了一个完整的品牌设计策划程序。

Associated with the theory of integrated brand marketing , the essay discusses the creative development strategies of the brands extension and multi-brand , and establishes a complete procedure of the brand design planning for the overall design of the brand identity .