定位传播

浅析品牌定位传播过程中的拟态环境塑造

The General Analysis of the Moulding of " Pseudo-environment " in the Process of Brand Location Communication

旅行社是酒店定位传播的主要渠道之一，对酒店定位传播的效果有着重要的影响。

Travel agency is one of main medium , has the important influence to the hotel positioning communication .

并构筑了以旅行社为中介的定位传播过程模型和信息流动模型。

And constructs a positioning communication process model and a information flow model in which travel agency works as intermediary .

杭州段运河品牌定位及传播策略初探

Brand Positioning and Communicational Measure Research of Hangzhou Grand Canal Paragraph

生态观光区的形象定位和传播策略

Image orientation and extension strategies of ecological tourist resorts Ecological Industrial Area

随着便携通信设备的飞速发展，其声回放系统定位聚焦传播特性的研究受到越来越多的关注。

With the rapid development of portable communication devices , more and more attention has been paid to the sound focusing ability of the loudspeaker systems .

当前，我国传播政策的职能将如何重新定位，传播政策又将如何进行相应的调整与革新，是本文探讨的目的之所在。

What is nowadays Chinese communication policy function and how to realize some alteration according to recent policy surroundings are the goals of this thesis to realize .

最终得出创新性的结论：旅行社在酒店定位的传播过程中具有强化、销蚀和曲解三种不同的作用。

Finally draws the innovative conclusion : The travel agency can create three different kinds of influences , that is strengthening , omission and misinterpretation to the hotel positioning communication .

同时在营销理论的指导下对我国体育彩票的营销制定了产品定位策略、传播策略以及危机管理策略。

Thirdly , I formulate product positioning strategy , communication strategy and crisis management strategies for the sports lottery .

同时对各主要误差源所引起的姿态、速度和导航定位误差的传播特性进行了模拟计算。

Error propagation characteristics caused by various error sources for navigation positioning , velocity and attitude are simulated on a digital computer .

定位信息的传播依托传播的媒介、传播模式和策略，既强调外部宣传也重视内部营销，为旅游地的定位信息传达给目标游客铺平了道路。

Communication of positioning information provides the model and strategy of communication , which paves the way of communication by external publicity and internal marketing .

随着互联网商业模式的演进，定位精准、传播高效的财经网站成为互联网媒体的坚实力量。

Along with the development of the internet business model , precise orientation and effective spreading of finance web portals have become an important strength in internet media .

现有行波测距法基本上都没有把由该方法所确定的行波到达时间与故障定位用行波传播速度很好地结合起来，导致定位精度不理想。

Existing methods for travelling wave fault location don 't combine the arrival time of travel-ling wave with the propagation velocity properly , which leads to poor location accuracy .

同时提出了房地产品牌的创建和维护，从品牌形象的塑造、品牌定位、品牌传播、品牌延伸与维护等方面进行了论述。

Also proposed the creation and maintenance of real estate brand , from brand names , brand positioning , brand communication , brand extension and maintenance etc were discussed .

在近年来的发展过程中非常关注品牌建设，在品牌定位和品牌传播方面具有明确的发展方向，制定了打造中国民族酒店第一品牌的战略目标。

It has a clear development direction in brand orientation and communication . And it also builds a strategic object that to establish the first national hotel brand of China .

还要从品牌定位、品牌传播、品牌沟通、品牌改进、品牌延伸和品牌保护等角度进行品牌管理。

Also , on brand management , we should take precautions from the brand positioning , brand spread and brand communication , brand improve , brand extension , brand protection perspective .

四是第五媒体的精确定位、精准传播和强大搜索，使公民隐私权和人身安全面临威胁。

Fourthly , Fifth Media puts citizens ' privacy and personal security under threat , while it achieves the precise positioning of the terminal , accurate dissemination of information and powerful information search .

第三、四章就本土品牌和外来连锁品牌在福州区域的品牌传播策略整体把脉，就品牌意识、品牌定位、品牌传播、品牌延伸方面作了细致的分析并指出了问题。

The third , the fourth through examining the brand communication strategies of the local brand and outside chain brand in Fuzhou , this paper presents a detailed analysis and points out the existing problems .

本文通过对郑州城市品牌定位资源和传播基础的梳理，并对问卷数据进行分析，总结出郑州当前城市品牌塑造中的弊病。

In this paper , the author summed up the shortcomings of the Zhengzhou city branding by combing the brand positioning resources and communication infrastructures of Zhengzhou City , while the analysis of questionnaire data .

归纳了成功把握市场机会的三个直接影响要素：产品创新性设计、产品定位和营销传播。

It also includes the conclusion of three direct factors that affect the successful grasp of the marketing chance most , that is , the innovative design of the product , the product position and the marketing propaganda .

超声波检测法易于定位，但是传播中衰减厉害；超高频检测法可以避开常规电气测试方法中难以识别的电力系统干扰，显著提高局部放电检测的信噪比。

Ultrasonic detection is easy to locate , but ultrasonic attenuates severely during its spread ; ultra-high frequency detection method can avoid power system disturbances which are difficult to identify by conventional electrical testing methods , and this detection can significantly improve signal to noise ratio .

然而，低频地波传播时延误差限制着罗兰C系统的定位精度，对传播时延进行有效修正可提高罗兰C定位精度。

However , the positioning accuracy of Loran-C system is limited by the time-delay error of the low-frequency ground-wave propagation and can be increased by correcting propagation time-delay .

目的为制药企业非处方药（OTC）的品牌定位、管理与传播提供参考。

OBJECTIVE : To provide references for the orientation , management and spreading of OTC brands .

方法阐述品牌及品牌战略的概念，探讨OTC的品牌定位、管理与传播的方法。

METHODS : The concepts of brands and brand strategy were explained , and the ways for the orientation , management and spreading of OTC brands were discussed .

根据产品品牌定位和公司的传播信息，与媒体保持持续良好的沟通；

Execute continuous flow of news information to news media in china , based on the brand positions and key messages ;

当前，关键问题是解决舟山旅游整体形象的定位以及策划与传播的思路。

At present , the crux of the matter is how to fix the orientation of the entire image of Zhoushan tourism as well as its planning and spread .

设计师在传播活动中要注意受众的不同类型与产品的定位来把握信息传播的内容，要保证编码与译码的双向活动顺畅实施，从而揭示室内陈设活动所体现传播内容的特点和性质。

Activities in the dissemination of the designer should grasp the content of information dissemination by thinking of the different types of audiences and products positioning , and to ensure the encoding and decoding of two-way smooth implementation .

除此之外，南昌的婚庆公司存在着品牌定位不当、品牌传播模式单一、销售渠道混乱等问题，导致了婚庆公司诚信缺失。

In addition , wedding company exists many problems in Nanchang , such as the positioning of the brands inappropriate , brand transmission mode single , and sales channels confusion , which leads to wedding company integrity missing .

把媒体网站置于网络媒体发展的大环境中进行考量，一个现实的选择是：以网络传播媒体为基本的角色定位，把基于传播角色的空间拓展作为网站发展的主要着力点。

In the whole background of web media ' development , a realistic choice can be made for media websites : adopt web mass communication as their basic role location , stress the exploration of new cyberspace based on communication role .

品牌定位的确立和品牌定位的传播是品牌定位实现的两个基本环节。

The establishment and spread of brand location are the 2 basic steps in realizing brand location .