客户流失风险

一种基于Rough集的客户流失风险分析方法

A Research Method of Custom Forfeit Analysis Based on Rough Set Theory

许多企业尽管还维持着正常的经营，客户流失风险却在不断的积累。

Although many companies maintain normal operations , customer risk is the accumulation of constantly .

目前，企业对客户流失风险的意识还比较淡薄，对客户流失风险缺乏系统性和制度性的管理。

At present , the business-to-customer awareness of the risk is still relatively weak , the lack of systemic risk to customers and systems management .

本文根据现有的理论成果，提出并设计了控制移动商务客户流失风险的触发器模型。

With the existing theoretical results , a set of trigger model , which has considerable ability on control customer loss risk , was designed in this paper .

为了对客户流失风险分析过程中的大量的冗余特征进行约简或压缩，本文利用粗集理论中的特征约简方法来研究客户流失风险分析，提出了一种基于粗集的客户流失风险的分析方法。

In order to compress or reduce the many redundant features in custom forfeit analysis , the rough set theory is introduced and a feature reduction algorithm based on the rough set is proposed for analyzing the custom forfeit .

运用营销渠道风险管理的基本理论，对营销渠道客户流失风险、信用风险、物流风险的概念、类型、产生原因、传递原理等分别做了进一步的探讨。（3）建立营销渠道风险预警管理体系。

It further discusses the concept , types , and reasons and transmission principle of the loss risk of customers , the credit risk , and the logistics risk . ( 3 ) It establishes the early-warning management system of marketing channel risk .

重构的政策为移动商务提供了自由竞争的平台，并在一定程度上缓解来自移动运营商的合作风险。第四，对移动商务客户流失风险控制方法进行研究。

This paper reconstructed the regulation policy of m-commerce , which provides a fair competition environment for m-commerce . At the same time , cooperation risk from mobile operators would be ease to some extent consequently . ( 4 ) Researches on methods of customer loss risk control at last .

业务性质决定了信用卡的高收益与高风险，在大量客户的基础上如何控制客户的流失并防止风险、对客户进行分层成为一个十分迫切的问题。

Credit card business is of high profitability and high risk , it is a very important question to control the customer attrition and credit risk and make customer segmentation .