渠道激励

以渠道激励为独特视角，降低渠道冲突，研究其对渠道绩效的影响机理及程度将有十分重要的理论和现实意义。

The paper studies the impact of channel incentive on the performance in the unique perspective of the channel motivation , which has a very important theoretical and practical significance .

营销渠道激励模型研究

An Incentive Model of Marketing Channel

长久以来，营销渠道激励机制一直是经济学领域中的研究重点，合理的激励机制可以有效减弱渠道商们由于信息不对称而带来的负面影响。

For a long time , the incentive mechanism in marketing channel is the focal point in economic researches , a reasonable incentive mechanism can be effectively reduced the negative impact of the asymmetric information .

渠道激励和冲货问题是渠道冲突的集中体现，分销层次与价格层次的动态平衡是化解渠道冲突为渠道动力的有效办法。

Channel stimulation and vicious circulate are the concentrated embodiment of channel conflict . Keeping the dynamic balance between distribution level and price level is the effective way to transform channel conflict into channel living .

渠道成员激励中的行为因素研究

On the Behavioral Factors in the Incentive of Channel Members

针对现状，可以从学历和职称、人才引进、培养渠道、激励机制等方面加强高职院校双师素质型教师队伍的建设。

Aiming at the present situation the construction of " dual-qualification quality " teachers can be strengthened from aspects of diploma and postion , introduction of talents , cultivation pathway and inspiration mechanism .

在第四、五、六章中针对零售商-供应商合作过程中的诸多问题进行了协调管理研究，建立起了相应的协调机制、协调渠道和激励机制，这也是本论文的核心内容。

In the chapter 4 , 5 and 6 , in the thesis , the relationship coordination mechanism , coordination channel and incentive mechanism are put forward , it is also the core of the thesis .

接下来的第四章研究了ACLAS公司对营销渠道成员的激励和对渠道冲突的处理。

Next the fourth chapter deals with ACLAS ' promotion on marketing channel members and handling the channel conflict .

非对称信息下分销渠道中的激励契约设计

Incentive contract design in distribution channel with asymmetric information

接下来，本文主要运用定量的研究方法，对供应链管理中的供应商选择与评价、供应链中的渠道协调与激励问题、供应链中的委托&代理问题进行了研究。

The problems of suppliers ' election and evaluation , channel coordination and incentive problems in supply chain and some principal-agent problems are studied mainly in the paper .

而要解决这些问题，应从健全法律法规、转变政府职能、加强教育培训、拓宽监督渠道、完善激励约束机制等五方面着手加以改进，以建立村民代表会议与村民委员会间良性互动关系。

To solve these problems , we must perfect the laws and regulations , alter the functions of the government , strengthen the education and training , expend the channels of the supervision , improve the incentive and restraint mechanisms .

基于混合激励机制的种业供应链协调性研究策略性补偿下混合渠道下游企业创新激励研究

Supply Chain Coordination Based on Mixed System in Seeds Industry Study on Strategic Subsidy for the Hybrid Channel Supply Chain with Downstream Innovation Incentive

联想在分销渠道管理、渠道激励方面有很多成功经验，本论文希望通过对联想分销渠道激励的研究，帮助中国企业找到一些可以借鉴的做好渠道激励的方法。

The document commits itself to share Legend successful experience of channel motivation and intends to present some reference incentive methods for Chinese enterprises through analysis of Legend channel motivation .

制度建设不完善，来源渠道单一，竞争激励机制与培训机制不健全是当前湖南省职业院校双师型教师建设的主要问题。

Nowadays , the main problems existed in the construction of " dual-qualification " teachers in vocational schools in Hu'nan province are : unperfect system construction , singleness of origin approach , drastic competition mechanism and unoptimal training mechanism .

并通过设置分销渠道酬金管理阳光工程、自办渠道营业员薪酬激励改革、电子渠道体验和挑刺活动一系列的具体渠道管理活动来保障优化方案的落地实施。

And sunshine project through setting remuneration distribution channels management , self channel salesperson incentive compensation reform , electronic channels " experience and find fault " activities of a series of specific channel management activities to ensure the optimization scheme of ground implementation .

渠道包括三部分内容：渠道成员的选择、渠道成员的激励、渠道成员的考评。

There are three parts of channel such as channel member selection , channel member encouragement , channel member check .

渠道管理主要是两个方面，一是加强对渠道成员的激励，二是加强对渠道绩效的评估与监控。

The channel management concerns two aspects : one is to strengthen the encouragement of channel members , the other is to strengthen the evaluation and supervision of channel performance .

营销渠道管理包括：产品管理、定价管理、促销管理、物流管理、渠道成员的激励和绩效评价。H公司是最早进入中国大陆市场的外资蔬菜种子企业。

Marketing channels management include , products management , pricing management , promotion management , logistic management , the motivation and evaluation of channel members . H Company is the first foreign vegetable seed company in the world which invested in Chinese mainland market .

渠道管理包括制定渠道战略、设计营销渠道、选择渠道成员、渠道管理和渠道成员激励、评估渠道等内容。

Marketing channel management includes initiating channel strategy 、 designing marketing channel 、 selecting channel members 、 channel management 、 motivating members 、 channel conflict management and evaluation and etc.

理顺不同渠道之间的相互关系，探讨了渠道的管理方式、渠道的组合协调、渠道的激励和沟通、渠道冲突的解决；

Fourthly , we have understood the different channels ' relationship . Fifthly , this paper has discussed the manageable way compose harmonize encouragement and link up of channel , and the conflict 's solution of channel .

提出渠道管理的实质是教育全体渠道成员正确认识和合理享有相应的渠道价值，并激励他们全力以赴地精耕细作市场，为消费者提供优良服务。

Proposed the channel manages the essence is educates all channel member correctly to understand and reasonably to enjoy the corresponding channel value , and drove their whole-heartedly careful and intensive cultivation market , provides the fine service for the consumer .

指出加强对营销渠道经销商的日常管理对开发渠道潜力有积极作用，而且合理的渠道价格体系，渠道激励和控制是企业真正用好渠道，发挥渠道作用的关键。

And equitable price system , channel encouragement and control are the key of enterprise .

渠道冲突管理是渠道管理的重要内容，而渠道冲突管理的核心是设计有效的渠道成员激励机制。

The channel conflict management is an important part of channel management and effective incentive mechanism design is the core issue of channel conflict management .