市场营销理论

第三部分简单介绍了本文所借鉴的市场营销理论、企业战略理论、目标市场营销理论以及SWOT分析法等相关理论基础。

Part three , introduces marketing theory business strategy theory and SWOT analysis .

目前，网络营销理论还处于发展阶段，但可以肯定的是其理论基础来自于传统的市场营销理论，尤其是以消费者需求为导向的4C理论。

Now , e-market theory is still developing , but what is certain is that the theory come form traditional marketing theory , especially consumer demand-oriented 4C theory .

如何根据市场营销理论，制定出符合B公司市场特征的、行之有效的营销策略，从而改变B公司目前的境况，同时进一步在市场中确立自己的竞争优势地位具有重要意义。

It is important to make out an effective marketing strategy to alter the current status based on the features of company B through applying the Marketing theory .

加入WTO对我国经济各方面的影响都是存在的，有利于学习和借鉴国际市场营销理论和经验；

China 's enterance to WTO has impact on difference fields of our country : it is good for learning international marketing theory and experience ;

CIMS与整体市场营销理论

CIMS and Total Marketing Theory

笔者运用所学的波特模型、SWOT分析等市场营销理论知识并结合工作中实践和大量基础数据，确定了现行营销策略的改进方向和公司所处的位置。

Then , this paper does a SWOT analyses , with the help of marketing knowledge that the author has learned .

运用现代市场营销理论，对CUBA运作的过程进行分析，揭示其成功经验；

Applying modern marketing theories , the author analyzed the operation process of CUBA and revealed its successful experience .

随着市场营销理论研究开始从传统交易营销转向关系导向营销研究，客户关系管理（CustomerRelationshipManagement，CRM）在我国企业中已经得到越来越多的应用。

Along with the shifting of marketing research theory from the traditional transaction-oriented to relationship marketing , Customer Relationship Management ( customer relationship management . CRM ) has got more and more applications in Chinese enterprises .

作者运用关系市场营销理论、数据库营销理论和组织结构理论、激励理论等来说明和论证这些理论在CRM客户关系管理系统中的作用。

The author explains and justifies these theoretical role in the CRM system by using the theory of relationship marketing , database marketing theory and structure theory , motivation theory .

本文是战略管理和市场营销理论在供电企业制定营销战略上的应用，本文为X供电局制定其市场营销战略起到参考作用。

This article is the application for strategic management and the market marketing theory to establish the power supply company 's marketing strategy and play a reference role for X power supply company formulates its marketing strategy .

根据市场营销理论，CRM既能够有效的帮助企业吸引潜在客户，又能很好的维系有价值的老客户，所以被认为是一种完整管理理念。

According to marketing theory , CRM can effectively help enterprises to attract potential customers , and to maintain a good value of the old customers , so it is considered to be a complete management concept .

本论文从KC公司的实证分析出发，结合现代市场营销理论，系统地制定了公司的RF智能美容仪中国市场营销战略。

The treatise , proceeding from the demonstration analysis of the KC Company and based on the modem marketing theory , systemically works out Chinese marketing strategy of the RF Intelligent Beauty Apparatus .

本文以期运用市场营销理论指导LY电视台公共频道营销策略的制定，帮助其开辟一个适销对路的收视群体。

This paper in order to use marketing theory guidance from LY television channel marketing strategy formulation of public , and to help them open up a marketable ratings group .

本文以市场营销理论对江西移动外部和内部环境进行深入分析后，指出ARPU值持续降低以及企业管理方面的存在的一些问题。

This article deeply analyzes the external and internal environment of the enterprise by marketing theory , and indicates ARPU keeping decreasing and some problems about enterprise management .

接着应用市场营销理论和管理理论分析了ERP和CRM理论在新经济中的局限性和两者整合的必要性，提出了ERP和CRM整合的内容、方法以及技术上的实现。

The paper points out the limitation of ERP and CRM in the new economy and the new technology and necessity of integrating the ERP and CRM and brings up the concrete contents , method and realization in the technology of integrating the ERP and CRM .

全文分七个部分：首先对市场营销理论的STP理论和营销组合4P理论进行了综述，并对高校毕业生就业的营销研究进行了阐述。

The thesis composes of seven parts : firstly , it makes a review of the STP and marketing mix 4P theories , as well as an elaboration on the marketing research of college graduates ' employment .

本论文建立在我十几年的工作基础之上，运用就读MBA期间所学到的市场营销理论，对我所在的工作单位中国人寿保险公司的营销战略与策略的建立进行比较系统、深入地研究和探讨。

On the basis of my working experience of many years and marketing theories that I have obtained during MBA studying , in this thesis , I will research and analyze the strategies and tactics on marketing of " China Life Insurance Corporation " deeply and systematically .

基于市场营销理论，对电子零售业（B2C）中交易成本和顾客价值两个概念进行分析，认为B2C降低交易成本并不一定能提高顾客价值，即并非线性相关。

This paper begins with a literature study of transaction cost and customer value in electronic commerce retail ( B2C ) based on marketing theories . It reveals that the decrease in transaction cost does not correspond to the increase of customer value , i. e.

接下来，结合所学相关市场营销理论，如STP、4Ps等对SIM公司的目标市场营销策略、营销组合策略进行分析，最后为SIM公司今后的发展提出了相应的市场营销解决方案。

Thirdly , the writer uses the marketing theories she learned , such as " STP " & " 4Ps " to study the target marketing strategy and marketing combination strategy of SIM . Finally , a marketing management solution for SIM is put forward .

本文把移动互联网引用到旅游营销的研究，特别是对旅游形象和旅游产品进行营销的研究，综合运用市场营销理论，结合移动互联网和旅游营销，提出了MM-TIP模型。

Reference to mobile Internet tourism marketing research , especially tourism image and tourism products , marketing research , integrated use of marketing theory , combined with the mobile Internet and tourism marketing to build the MM-TIP model .

第一章为商业银行营销理论的概述，本章从市场营销理论的起源发展入手，阐述了基于11Ps的现代营销理论和商业银行营销理论，并由此归纳分析了商业银行营销的特点。

Chapter one is a summary of the marketing theory of commercial bank , and this chapter proceeds with origin development of the marketing theory , explaining the theory of modern marketing based on 11Ps and commercial bank marketing theory , and sums up the marketing characteristics of commercial bank .

市场营销理论在铁路客货运输中的应用研究

The Study of Marketing Theories in Railway Passenger and Freight Transportation

中国商业银行市场营销理论与实证研究

Theory of Marketing of Commercial Bank of China and Its Positive Study

市场营销理论在毕业生就业工作中的应用

The Application of the Marketing Theories in Employment Work of Graduate Students

顾客理论一直是市场营销理论的核心。

Customer theory is always the core of marketing theory .

市场营销理论与高职高专教学工作

Marketing Theory and the Teaching in Vocational and Technical Colleges

然后分析了组织营销和目标市场营销理论。

Theories of organizational marketing and objective marketing are analyzed .

运用目标市场营销理论促进现代远程开放教育的发展

Promoting the modern remote education development with target marketing theory

市场营销理论在高等教育服务中的应用

The Application of Marketing Theories in Higher Educational Services

在我国，把市场营销理论引入工程设计咨询企业，只有几年的时间。

Marketing theory has been introduced in engineer design consultation recently in China .