微时代

随着数字技术的深入发展，人类的传播活动进入微时代。

Along with the gain momentum of digital technologies , the spread activities of human turns into the " micro age " .

第三部分主要从个案分析的角度探析微时代下网络舆情的议程互动现象。

The third part mainly explored and analyzed agenda interaction phenomenon of network public opinion under micro-era from the angle of case analysis .

此概念以其直观性与简洁性被大众接受，成为了网络文化背景下微时代的概念名词。

This concept is its intuitive simplicity be accepted by the public , has become the the network cultural context the concept of micro-era nouns .

微博作为微时代背景下最具代表性的传播媒介，是一种新兴的兼具社交与通讯功能的社会化自媒体。

The micro-blogging as the most representative of the media in the micro-era , is an emerging both social and communication capabilities of social media .

第五部分则主要是对微时代下网络舆情议程互动中存在的问题反思，以及对实现议程良性互动的路径思考。

The fifth part mainly introspected on the problems existing in agenda interaction of network public opinion under micro-era , and pondered on the route for achieving benign agenda interaction .

第四部分主要以微时代下网络舆情的演变路径、演变规律、演变要素为分析要点，进一步提出微时代下网络舆情的议程互动演变模式，并结合典型案例对该模式做一阐释。

Taking the evolution route , evolution rule , and evolution elements of network public opinion under micro-era as analysis points , the fourth part further proposed the evolution mode of agenda interaction of network public opinion under micro-era , and expounded on such model combining with typical cases .

公益活动由大公益进入微公益时代。各种各样的网络公益形式涌现并快速发展。

Commonweal activities has walked into the " micro-charity " era . A variety of net-charity forms have emerged and have a rapid development .

基于综合门户网站而起的微博，在这一年得到迅猛发展，打开了我国微博发展的新篇章&网民进入了微内容时代。

Based on comprehensive portal and has Microblog , in this year , opened the rapid development in the new Microblog development - netizens entered " micro content " era .

微博客时代，微博用户不仅是新闻的评论者、传播者，而且还是新闻的发布者，双重身份的赋予使得公民新闻的内涵被极大地拓宽和延伸了。

In the era of micro-blogging , the micro-blogging user is not only the news commentators and disseminators , but also the news release . Double identity greatly extends the connotation of citizen journalism .

随着汽车产业格局的变化从快速增长时代步入微增长时代，汽车营销的竞争模式也从单要素的竞争转化为营销资源组合配置和商业模式的综合竞争。

With the change in the pattern of the automotive industry from the era of rapid growth into the micro-growth era , the competition mode of automotive marketing has transformed from competition of single element into the overall competition of marketing resources portfolio allocation and business models .

某种程度上，在这个短信、博客和微博客的时代，我们都是专业写手。

To some extent , we are all professional writers in this era of texting , blogging and tweeting .

重点侧重于旅游区网站的建设、微博营销平台的推广及微电影营销时代的来临等方面展开阐述。5、体验营销。

Key focus on the construction of tourist site , Microblogging Marketing platform promotion and the coming of the era for Micro movie marketing . 5 、 the experience marketing .

第一章研究了微电影广告的时代背景，即融合化的媒介环境，认为新媒体的出现与传统媒体的相互融合让微电影应运而生。

The first chapter , we study the background of micro film advertisement , that is " Integration of the media environment " . We think that the combination between the emergence of new media and traditional media has developed the micro film .