时代地产

网络时代房地产开发企业的品牌战略

Name brand strategy of real estate development enterprises in Net Era

概念营销是新时代房地产营销模式中的一种整合营销模式。

Conceptual marketing is an integral marketing pattern in new era .

网络时代房地产市场营销策略研究

Research on Real Estate Marketing in Net Era

本论文主要研究知识经济和信息时代中房地产开发企业如何应用创新的投资决策方法&实物期权方法。

Mainly discussed in this thesis are how modern real estate development enterprises apply the new investment decision approach , namely , the real option approach to their projects .

第二章分析了网络时代房地产市场主体行为以及需求的变化，论述了网上市场调查的优越性以及未来房地产产品的趋势；

In chapter 2 , the author analyzed the changes of real estate market in the internet age , discussed the advantages of internet market survey and the trend of real estate product ;

本文从网络与营销整合的一般理论出发，结合房地产市场的特性，探讨网络时代房地产市场营销的若干问题，具有重要的现实意义。

As a result , for the purpose of theory research and practical operation , it is important to make the study on the problem of the real estate marketing in the new era of internet economy .

第二章通过对网络时代下房地产营销环境、房地产营销理论以及房地产网络广告优势三个方面的分析，论证了网络广告是房地产营销发展的必然趋势。

Chapter Two analyses the real estate marketing environment , the real estate marketing theory and the advantages of the network advertisement under the Internet era , to prove that the network ads is the inevitable development trend of the real estate marketing .

随着房地产市场进入买方市场时代，房地产营销中引入CS战略已成为必要。

It is very necessary for estate marketing to introduce CS strategies in the times of estate market coming into buyer market .

本文由客户管理管理的基本理念入手，从传统管理方式的弊端，房地产市场发展的要求及新经济时代对房地产信息化的要求三方面分析了房地产开发企业实施CRM的必要性。

The article firstly analyse the basic idea , and discuss the necessity of implementation in three pieces : the malpractice of the traditional management , the development requirement of real estate enterprises , the requirement of the information construction .

浅谈微利时代的房地产企业发展

On Real Estate of Corporation in Era of Small Profit

理性时代的房地产品牌营销

The real estate brand marketing of rational ages

基于计算机网络的房地产开发与管理课程的研究性教学，反映了时代对房地产人才培养的要求。

The study of the research-based teaching of the course of development and management of real estate reflects and meets the demand of today 's society for talents of real estate .

未来广州市房地产中介代理业的一个重要的发展趋势就是连锁经营，信息时代的广州房地产中介业将形成一个类似于MLS的交易系统。

An important development trend of real estate agency is the chain operation , the Guangzhou realestate agency of information age will form MLS trade system .