瑞银华宝现在寄希望于“前瞻”市场,它会在5月启动,那时广告主们为九月份开始的新季度预订广告栏目,预计比去年增长4%。
UBS Warburg now expects the " upfront " market , which starts in May when advertisers book advance ad spots on the TV networks for the new season in September , to be up4 % on last year .