芙蓉王

在这一背景下，研究“芙蓉王”和“白沙”品牌营销策略具有重要意义。

Based on this context , it is very important to study the " Furongwang " and " Baisha " .

三是市场细分及目标市场的确定和芙蓉王、白沙品牌目标市场选择。

The third is the identification of market segmentation and target market and the market selection of brand target of " Furongwang " and " Baisha " .

五是提出了湖南中烟品牌形象塑造以及芙蓉王和白沙的服务终端识别系统设计和包装设计。

The fifth is that brand image-building of UNANTIC and the design and packaging design of identification system of the service terminal of " Furongwang " and " Baisha " are raised .

最后，提出了芙蓉王品牌营销策略执行管理能力评价指标体系和品牌营销策略实施效果评价指标体系及其相应的评价方法，同时，提出了实施品牌营销活动的相关建议。

Finally , put forward the evaluation index system to evaluate the management capacity of and brand marketing strategy and the in valuation index system to evaluate the implementation effect of " Furongwang " brand marketing strategy and its corresponding evaluation methods .