逆向营销

逆向营销是指打破传统营销固定模式的限制，对市场状况尤其是消费者的需求进行研究，产生适合企业实际、市场实际、竞争实际的营销模式。

Adverse marketing is to break the limitation of the traditional fixed mode . It studies the situation of market , especially the demands of customer in order to produce a marketing mode which is suitable for objective reality of enterprise , market and competition .

探讨不同时期采用的逆向营销组合策略，力图打开销售的新局面。

This article studied Reverse marketing mix strategy of different periods , tried to open a sales situation .

顾客让渡价值分析：逆向营销视角

Analysis on Customer Alienation Value : Marketing Perspective in Opposite Direction

论文第二部分重点介绍了逆向营销渠道模式这一富有创新意义的渠道模式。

The second part of thesis has introduced this channel mode that is rich in the innovative meaning .

通过逆向营销的组合方式消费者能够获得更大程度的顾客让渡价值和顾客满意，并使企业能够在日趋激烈的竞争中更好地开展营销活动。

Consumers can obtain more customer alienation value and customer satisfaction through combined ways of alienation marketing and it also enables enterprises to carry out efficient marketing activities in the hot competition environment .

逆向营销渠道模式充分体现了以市场需求为中心、视顾客为上帝的原则，兼顾营销渠道的便利性和经济性，以决胜零售终端为关键。

The reverse mode of the marketing channel has fully reflected the principle of regarding market demand as the center and customer as God , giving consideration to the convenience and economy of the marketing channel , so regard retailing management as the key .

关于从战术到战略的逆向市场营销思想的探讨

Strategies and tactics on marketing

对零售终端的管理，是营销新观点&逆向渠道营销模式的要求，体现了营销行为以市场为中心、以客户为导向的原则。

The retail terminal management , markets new ideas - " reverse-channel marketing model ", reflecting the marketing behavior of market-centered , and customer-oriented principles .