明星营销

体育明星营销影响力因子结构分析

Factors influencing structure of sports stars ' marketing activities

根据调查数据进行的探索性因素和验证性因素的分析表明，由以上4个决定性因子构成的体育明星营销影响力的结构模型具有合理性。

According to the analysis of investigated data , it was pointed out that the structure model of sports stars marketing influences which were composed of four decisive factors were reasonable .

尽管如此，邀明星助阵仍是营销人员重要的推广手段之一

But celebrity endorsements remain an important promotional tool for marketers .

随着体育明星市场化程度的日益提高，提升体育明星的营销影响力并使之转化为商业价值，更加符合企业的需求和贴近体育明星营销的本质。

With the development of sports stars market , promoting sports stars ' marketing influence and transforming it into commercial value were becoming more accordant with the needs of the enterprises and more close to the essence of sports stars marketing activities .