明基电通股份有限公司
- 网络BenQ;BenQ Corporation;BenQ Corp
明基电通股份有限公司-
在前面理论研究的基础上，本文以明基电通股份有限公司在中国大陆笔记本电脑市场中的经营策略为例，讨论了其以品牌管理为核心竞争力的管理实践。
In light of the theories discussed before , the thesis takes the Benq Corporation as an example , in which the business strategy of taking brand as its core competence is being used since it entered the notebook computer market of mainland .