骏河
- 网络SURUGA
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我们的第二个应用是为位于日本静冈市的骏河银行(SurugaBank)创建的。
The second app we created was for Suruga Bank , a bank based in Shizuoka , Japan .
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为了解DreamMover的影响力,我们随机选择了1500名受访者,发现那些用过这款应用的人对骏河银行的关注度、信赖度和正面印象都有提升。
To assess the impact of Dream Mover , we surveyed 1,500 randomly selected respondents and found that among those who used the app , there was a measured increase in awareness , trust and positive consideration of Suruga Bank .
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在骏河银行的案例中,用户对该公司的关注度同样有显著提升。
In the Suruga Bank study , consideration of Suruga also rose significantly .
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而与利宝互助的案例一样,用户对骏河银行的信赖感也增强了。
As with the Liberty Mutual study , brand attributes related to trust rose significantly .
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为了进一步研究这个概念,我们与利宝互助保险集团和骏河银行两家公司合作,创建了两个亲善应用并测试它们的效果。
To further study this concept , we worked with two companies Liberty Mutual and Suruga Bank to create two benevolent apps and then test the results .
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尤其要指出的是,骏河银行在“坦率、诚实和透明”等公司特色和提供“可靠的建议或信息,是一个你可以信赖的品牌”等选项的评分都有了显著提高。
Specifically , the bank 's ratings were significantly improved for characteristics such as being " open , honest and transparent " and offering " believable advice or information and a brand you can trust . "