企业行为形象
企业行为形象-
文章结合CI的相关理论和实际案例，从企业理念、企业行为和企业视觉形象三方面出发，阐述了CI策划在树立优良企业形象中的具体运用和现实意义。
This dissertation , combined with uses correlative theories and actual cases of CI , starts from the three aspects , expands separately the uses and real meaning that Mind Identity system , Behaviour Identity system and Visual Identity system for the establishment of Corporate Identity .