促销组合

接着从杰罗姆·麦卡锡（JeromeMcCarthy）的市场营销组合理论入手，以商业广告在促销组合和产品生命周期中的作用为基础为商业广告的营销功能定位来确定其文本功能。

Based on the Market Mix Theory proposed by Jerome McCarthy , the functions of commercial advertising in promotion mix and during product cycle are analyzed to define the language functions of it .

营业推广与广告、人员推销和公共关系是促销组合策略的四大元素。

Business extention together with advertisement , personal selling and public relations constitute promotion mix .

Acme照例添加了季节性促销组合。

Acme adds seasonal promotion packages routinely .

此外，本文还通过分析整合营销传播理论下的4C理论框架，重新认识4C理论中的沟通策略（Communication），并将促销组合策略引入到二手房中介公司的营销传播活动中。

In addition , though explaining the framework of the IMC theory , we may refresh our understanding of the communication strategies in 4C theory and introduce the sales promotion combination strategy into the marketing spreading activities of the second-hand house trading agents .

研究了考虑消费者行为的促销组合决策问题。

The promotion blend decision on the basis of consumer behavior .

许昌卷烟厂帝豪牌卷烟促销组合策略研究

Research on Promotion Mix of " Dihao " Cigarette in Xuchang Cigarette Factory

第五，对药品销售渠道的管理，针对实际工作中常见到的问题及解决方法，选择最优的渠道管理策略，并制定促销组合策略，包括：广告宣传、人员促销等。

Fifth , Sales channel management , aim at reality situation in working .

第2章是相关理论综述。对整合营销传播理论和促销组合理论进行了介绍。

Chapter 2 Related Theories , theories of integrated marketing communication and marketing mix theories .

针对不同的目标市场，企业采用不同的促销组合，进一步形成旅游市场促销组合策略。

The enterprise uses different combinations of sales promotions by taking into consideration of different target markets and further devises the combinative tactics of sales promotion in the tourist market .

在促销组合策略方面，本文主要研究了跨文化条件下运用广告、促销、人员推销和公关策略的需要特别注意的问题。然后，本文还对跨文化营销进入的渠道策略进行了初步的探讨。

Afterward , the author research product strategies , distribution channel strategy and the promotion strategies consisting of advertising , sales promotion , and public relations during entering into the cross-cultural market .

通过多样化的传播和促销组合的相互配合，使企业的行业客户市场和消费者市场互相推动，确保传播效果准确直观到位，提升联通宽带的高品质形象。

The image of the high quality of the China Unicom broadband can be promoted by the cooperation of various communication and promotion combination so as to propel the client markets and the consumer markets .

如何在整个市场营销的框架下科学的制定销售促销组合和销售促销策略去实现既定销售目标，如何最大限度的提高销售促销资金的投资回报成为企业决策者必须要面对的问题。

How to make sales promotion policy scientifically so as to shoot the target of sales volume , to maximize the return on the investment of sales promotion becomes a question that business managers have to answer .

促销营销组合中的第四个要素是促销。

Promotion The fourth element in the marketing mix is promotion .

利用产品、渠道、定价、促销策略组合的进行营销分析，并提出了品牌建设，服务营销和风险管控等营销实施策略。

The use of products , channels , pricing , promotion strategy for marketing mix analysis and put forward a brand-building , service marketing and risk management and control and other marketing implementation strategy .

价格促销作为营销组合的重要组成部分，也是企业应用广泛的营销手段之一。

As an important part of the marketing mix , Price promotion also is one of the extensive used marketing means .

第七部分，主要讲述了多种多样的促销方法和组合策略，以利于超市企业在经营国借鉴使用。

The seventh part interprets various promoting methods and mixed strategy which can be used in the operation of supermarket enterprise .

本文探讨了医药产品市场营销的产品方案、价格、渠道及促销的合理组合。

This paper describes the pharmaceutical products with respect to the marketing plan of products , price , sales channels and rational marketing-mix program .

促销是在营销组合4P中四大要素之一，是企业营销策略的重要组成部分，也是企业参与竞争、贯彻各项战略意图的利器之一。

Promotion is one of the elements in 4Ps , and it is also an important part of marketing strategy of the companies . It looks like a weapon to help the company to compete with others and implement the strategic intention .

企业无形资产营销战略实施的保证，是制定以无形资产营销为导向的产品、价格、渠道、促销策略等营销组合方案。研究包括，品牌营销导向的产品策略；

The warranty of implementing IAMM is by using marketing stratagems in product , price , place , promotion and integrated marketing communications .

销售促销是市场营销组合的重要部分，尽管销售促销在医药行业受到各种限制，但像学术性销售促销会议等一些方式对市场行为起到了短期和长期的作用。

Despite sales promotion in the pharmaceutical industry is limited by some restrictions , there were some incentives and techniques to produce the short-term or long-term sales effects , such as the present and the academic forum .

促销工具的结合，叫做促销组合。

The combination of the promotional tools is called the promotion mix .

然而，这些促销工具能对消费者产生什么样的刺激效果？企业如何采用促销工具及其组合才能获得更有效的促销效果？一直是企业营销管理者必须思考的问题。

However , what kinds of effect the promotion-tools stimulate consumers ? How to use promotional tools and combinations to get a more effective marketing results by companies ? All above these questions has been considering by the marketing manager .

本文在理论研究和实证分析的基础上，提炼出旅游目的地的六项促销战略要旨，并以江苏省旅游促销为例，归纳出旅游目的地的促销组合策略。

Based on the destination 's theory research and analytic demonstration , this article abstracts six keystone of promotion strategy , and induces promotion mix according to tourism promotion of Jiangsu province .