促销工具

促销工具的结合，叫做促销组合。

The combination of the promotional tools is called the promotion mix .

广告业使用微博作为促销工具，这正是一个生动的例子。

The advertising industry ` s adoption of the micro blog , or Weibo , as a promotional tool is a pertinent example .

中国的圣诞节主要是促销工具。

Christmas in China is mainly used for marketing tool for sales .

上世纪80年代，杰克逊的职业巅峰期间，巡回演出被音乐产业看做是为了谋划唱片而烧钱的促销工具。

By its peak , in the1980s , touring had come to be seen by the music industry as a loss-making promotional tool to shift albums .

商业广告既是一种促销工具，也是一种社会文化现象，具有文化的特征和功能。

Commercial advertisement is a tool of promotion , and a social cultural phenomenon as well , and therefore , it bears cultural characteristics and functions .

第三，对罗浮山温泉体验营销战略实施过程中促销工具的选择、项目重点的确定和网络信息系统的建设进行了设计，并提出了战略控制措施。

Finally , the author designs means of promoting , the selection of key factor of the project and network marketing strategy , and presents proper control measures .

乳品企业频繁使用促销工具，主要是为了刺激市场需求，捍卫市场份额、吸引消费者关注和突围同质化的困境。

The main reasons why dairy enterprises used promotion tools frequently were to stimulate market demand , defend market share , attract attention and break through the homogenization difficult position .

出于商业目的，书坊主利用评点的传播功能刊刻注有评点的小说，小说评点也就成了小说销售的促销工具和商业手段，具有了商业价值。

Ancient press organizations published novels with criticism for the purpose of gaining commercial profits and therefore novel-criticism became an effective commercial tool of promoting sales and was of commercial value .

由于市场上白酒品牌的不断繁殖，市场竞争日趋激烈，为了争夺有限的客户资源和完成销售目标，一些常用的促销工具被很多白酒企业当作促进销售增长最有效的法宝之一而频频采用。

As liquor brand continue to multiply and market competition increasing , a number of promotion - tools are frequent used by many liquor companies to get limited customer resources and accomplish sales plans .

特别是近十年来，该行业的市场竞争日呈激烈，作为十分有力的促销工具的房地产广告应运而生并呈现出越来越重要的作用。

The competition in this field is becoming fiercer and fiercer , especially in the last decade . Thus real estate advertisements come into being and become more and more important as a very useful tool for promoting sales .

然而，这些促销工具能对消费者产生什么样的刺激效果？企业如何采用促销工具及其组合才能获得更有效的促销效果？一直是企业营销管理者必须思考的问题。

However , what kinds of effect the promotion-tools stimulate consumers ? How to use promotional tools and combinations to get a more effective marketing results by companies ? All above these questions has been considering by the marketing manager .

在广告、人员推销、关系营销、销售促进4种促销工具中，人员推销不仅能直接向目标顾客和中间商介绍农业产品，还能迅速得到较为准确的信息反馈。

In the four kinds of promotion tools that include the advertisement , personal selling , relationship marking and sales promotion , the personal selling can directly introduce agriculture products to the goal customer and the middle businessmen . Moreover it can rapidly receive their more accurate information feedback .

促销的各种工具中，赠品促销是比较常见的一种。

Gift or promotion - gift is a familiar one in the various promotion forms .