公共关系传播

企业公共关系传播理论分析

A theoretical analysis of enterprise public relations communication

要实现公共关系传播中的信息社会化，就要采取与之相应的行之有效的对策。

Thus , effective measures should be taken to realize information socialization in the realm of public relation communication .

注重公共关系传播，完善协调沟通机制。

We should pay attention on the spread of public relations , perfect the mechanism of and coordinate and communicate .

尽管社会化媒体自身存在缺陷，但其对政府服务建设、公共关系传播起着传统媒体难以替代的作用。

Although social media itself is flawed , but the construction of government services , public relations communication plays an irreplaceable role of traditional media .

理顺公众关系，多办实事，取信于民；注重公共关系传播，完善协调沟通机制，大力推进和谐社会建设的进程。

We should pay attention to the spread of public relations , and perfect the mechanism of coordination and communication , which will vigorously promote the building process of harmonious society .

应用文作为公共关系传播、沟通和协调的重要工具，能否有利于主体事业发展和社会文明进步，很大程度上取决于体现公关意识程度的高低。

Whether practical writing , as an important tool of the spread , communication and coordination of public relations , benefits the development of main careers and social progress of civilization , it depends on the standard of the consciousness of public relations for the most part .

新时期警察公共关系公众传播实践在各类警务活动中扮演了越来越重要的角色，并且其重要性也被逐渐重视。

On the practice of communication in the police public relation external mass , police public relation plays a more and more important role in the police affairs in the new period and importance has been being attached to .

本科以上学历，公共关系，媒体传播，新闻学或其他相关专业。

University degree or above with major in Public Relationship , Media , Journalism or related field .

最后，以两个个案（伊拉克战争和北京成功申奥）为例，进一步探讨政府公共关系中说服传播是如何进行。

Finally , the thesis probes into two cases , including The Iraq War and The Beijing Success Application of The 29th Olympic games .

辅修课程包括：公共关系，社会传播学，媒体政策关系和行销市场。

Auxiliary repairs the curriculum to include : The public relation , the society disseminates study , the media policy relates and sells the market .

本文所研究的营销策略涉及到品牌管理学、市场营销学、组织行为学、公共关系学、传播学等方面理论，涵盖面广泛，理论知识丰富。

This paper studied marketing strategies related to brand management , marketing , organizational behavior , public relations , communication theory and it covers a wide range of rich theoretical knowledge .

公共关系是一门传播的艺术，是组织运用传播手段协调与公众关系的行为。

Public Relations is an art of spread , and organizations harmonize the public relationship by means of spread .

在城市形象构造和传播的过程中也可以运用公共关系的策略及传播手段对城市形象进行指导。

Public relations strategy and means of dissemination can also be used in the image structure and propagation process for city image guidance .

在现代，随着公共关系学的发展，公关传播在传播手段中起着越来越重要的作用，因此针对中国茶文化进行的公共关系传播具有重要的现实意义。

In modern times , with the development of Public Relations , Public Relations dissemination is playing an increasingly important role in the means of communication . Therefore the Public Relations dissemination of the Chinese tea culture has important practical significance .

文章主要探讨了媒介的内部公共关系，媒介客户关系管理、公共关系和新闻传播的双赢策略、媒介与竞争者的关系、公共关系下的新闻策划等问题。

The article includes the issues of the Public Relations in media , media 's customer relation management , " win-win " strategy of Public Relations and Journalism , the relations of media and competitor , scheme of news under Public Relations , and so on .

梳理出公共关系理论的由来和发展，以便于建立公共关系的传播学科知识体系。

The purpose of this article was to explore academic origin of communication ascription of Public Relations .