公共关系新闻传播
公共关系新闻传播-
文章主要探讨了媒介的内部公共关系，媒介客户关系管理、公共关系和新闻传播的双赢策略、媒介与竞争者的关系、公共关系下的新闻策划等问题。
The article includes the issues of the Public Relations in media , media 's customer relation management , " win-win " strategy of Public Relations and Journalism , the relations of media and competitor , scheme of news under Public Relations , and so on .