单一品牌战略
单一品牌战略-
总体而言，家电企业的品牌战略主要有两种：单一品牌战略和多品牌战略。
In general , the brand strategy of family-appliance corporate mainly have two sorts : single-brand strategy and multi-brand strategy .
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单一品牌战略可以树立企业的良好形象；国际化战略帮助企业拓宽销售渠道，提高企业经济效益。
The monolithic brand strategy can foster a good and healthy company image . Internationalization strategy can help to increase product pipeline , and enhance economic returns .
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多品牌战略相对于单一品牌战略而言有更大的优势，且更能够满足企业现在和未来的发展需要。
More brand strategy for relative to a single brand strategy has greater advantage , and more able to satisfy the business enterprise of the present and future development needs .