商标选择

随着国际贸易的深化，商标选择在国际产品市场战略中发挥着日趋重要的作用。

With the expansion of international trade , trademarks , the important part of product marketing strategy together with products themselves are faced with the challenge of international markets .

商标词的选择和使用反映了一个民族的历史和文化。

The choice and use of trade names reflects the history and culture of a nation .

企业的商标保护涉及到商标的选择、注册、使用和对商标侵权行为的追究及一些特殊问题。

The protection for enterprises on trademark concerns about selection , registration , using and ascertaining responsibility of infringing trademark rights of trademark and some other special matters .

商标策略与管理作为企业实现商标战略目标而采取的具体方法和措施，主要体现在商标的选择、注册、使用、宣传和保护等方面。

As the main approach for enterprises to achieve the strategic goals , trademark management refers to the choice , registration , use , propaganda and protection of trademarks .