商标交易

随着商标交易的日益增多和经济发展的国际化，商标价值评估也逐渐升温，如何选用合理的方法评估企业商标价值，已成为知识产权管理领域十分重要的问题。

With the increasing of trademark transaction and internationalization of economy , trademark evaluation is rising as well . How to choose reasonable methods to assess the value of trademark has become an important issue .

进一步完善国内商标权交易平台和评估制度，为质权的合理处置提供制度保证。

To further improve the domestic trademark trading platform and evaluation system , and guarantee the reasonable offer for impawn disposal system .

另一种是考虑商标的自身价值，在这里就发生了商标本身的交易。

The other is to consider the value of their own trademark , where occurs the transaction of trademarks .

这与第二、三章中商标的作用不同，前述的商标是沉淀成本，而现在的商标则成为交易的物，即商标本身的交易问题。

It is different with the second and third chapter , where these trademarks are the sunk costs , but here the trademark has become the object of a transaction , which is a transaction of the trademark itself .