特许加盟

成都连锁餐饮企业特许加盟方式探析

On the Modes of Franchise in Chengdu Chain Catering Industry

中国没有任何其他的国际特许加盟能与之媲美。

No other Chinese international franchise has done as well .

出版企业交互式特许加盟连锁制度研究

The Study on Interactive Franchise Chains System in Publishing Enterprise

获取公司开展特许加盟义务的信息。

Could achieve the message about the company carry on the franchise obligations .

连锁餐饮企业特许加盟扩张速度上也有三种不同的把握方式。

Besides , there are three ways to control the chain expansion speed .

培训全国特许加盟店教练队伍发展；

Training the coaches of the franchise shops ;

在国内以特许加盟作为营销模式的专业珠宝公司。

Concessionaire in the country to join as a marketing model of professional jewelry company .

因此如何适度地监管特许加盟已成为目前一个非常值得关注的课题。

So , how to regulate the franchise fitly have become topics which arouse general concern .

第二章是出版企业交互式特许加盟连锁制度的实施条件。

The second chapter will discuss the practical conditions of the interactive franchise chains system in publishing enterprise .

目前宜家集团拥有318家分店，这还不包括48家特许加盟店；

Today the Ikea Group has 318 stores , not including the brand 's some four dozen franchised locations ;

是一个集餐饮技术项目开发、秘制底料加工及推广的特许加盟连锁企业。

Is a collection of food technology , project development and popularization of priming paint processing franchise chain enterprise .

同时，在特许加盟服务支撑体系建设方面，存在加盟服务设计与加盟信息提供上的问题。

On the construction of the chain supporting system , there are problems in franchise services and franchise information offering .

台州自由空间服饰有限公司是一家以直营连锁和特许加盟为经营模式的专业服饰公司。

Taizhou free space costumes Limited is a retail chain and the concession to operate the former professional costumes for the company .

特许加盟战略研究已经得到管理学、经济学、市场营销学和财务管理学等领域学者的广泛关注。

Strategic franchising has attracted intense attention from scholars in various studies ranging from management to economics , marketing and finance , etc.

认为：特许加盟连锁经营模式是商业健身俱乐部的发展趋势。

It holds that the model of interlock operation of specially permitted alliance is the tendency of the development of commercial fitness clubs .

经过几年奋斗，1979国内直属公司及特许加盟公司陆续增加，品牌知名度享誉社会各界。

After several years struggle , 1979 domestic directly under companies and franchise companies has increased , famous brand social from all walks of life .

尽管要求特许加盟的呼声此起彼伏，但是公司依然手握所有店铺的控制权，并且继续在全国范围内稳步地开设多家店铺。

The company owns all of its stores , despite the constant stream of franchise inquiries , and has been steadily opening shops throughout the country .

介绍了上海第一家农业生产资料连锁经营企业的经营方式、取得的成效，以及开展特许加盟连锁经营的做法。

The article introduces the first concessionary league enterprise of agricultural producer goods in Shanghai in terms of management , positive effects and concessionary league chain operation .

调研报告显示，麦当劳要求特许加盟店重新装修店铺，扩大咖啡销量，对此，一些加盟店担心此举成本过高，自己的投资可能收不回来。

A poll of franchisees shows some concern that corporate demands to redo stores and sell more coffee cost too much and might not pay off in the end .

找出了我国健身产业特许加盟现阶段所存在的问题，并对以后在中国的发展提出了政策建议。

Discovered our country fitness the question which the industrial special permission alliance present stage existed , and put forward the policy proposal to later in China 's development .

但是，传统的营销模式，如特许加盟、自营等，在目前的市场竞争态势下，已渐渐地失去其优势。

However , the traditional marketing model , such as the franchise , self-supporting , etc , in the current market competitive states , already gradually losing of its advantage .

文章通过对药品零售特许加盟连锁趋势的分析，就嘉兴医药集团公司实施特许加盟连锁经营战略进行了探讨，并提出了若干注意问题。

The article analyzes the trend of alliance of privileged medicine retail stores and probes strategies for the management of potential alliance in Jiaxing Medicine Group and lists some problems for attention .

为了保障制定的战略得以施行，广西肯德基还需要在营销推广力度，融入广西民族饮食文化和促进特许加盟方面进行努力。

In order to guarantee the competitive advantage , KFC in Guangxi also needs the the marketing promotion efforts , blend in Minorities Diet Culture of Guangxi , and promote the franchising .

战略性特许加盟理论是从连锁企业的发展战略角度研究整个连锁体系的组织形式选择，包括资源获取理论、信号传递理论和复合形式理论。

Strategic franchising theories study the choice of organizational form against the context of strategic development of chain series . The system encompasses such theories as resource acquisition , signal dissemination and form compounding .

首先解释了交互式特许加盟连锁制度的含义和理论依据，即交互式合作营销理论和连锁经营的规模效益理论。

Firstly , we explain the interactive franchise chains system and set forth its academic base , that is the theory of interactive cooperation marketing and the one of economy of scale from chains operation .

近年来，国内快餐业纷纷运用特许加盟的方式进行规模扩张，成为支持快餐业持续发展的重要力量和新的经济增长点，但高失败率也给特许双方敲响了警钟。

The fast food industry of china uses the way of franchise chain to develop , which becomes the major force and the new economic growth point that support the sustainable development of catering industry .

随着越来越多品牌服装趋向于特许加盟的经营模式，加盟商对商品组合的理解和操作直接关系到店铺的经营效益并影响到品牌的长远发展。

As more and more brand clothing tend to the business model of franchise , the understanding and practice of combined commodity of franchisees are directly related to the effectiveness of shops and impact on the long ‐ term development of brands .

就成都连锁餐饮业而言，在发展特许加盟的方式上，存在不同的类型，主要体现在总部在财务、人事、经营管理活动介入加盟店的方式与程度不同。

As far as the Chengdu chain catering industry is concerned , there are different modes of franchise in terms of the modes and extent the headquarters ' intervention in the financial affairs , human resources and business operation in the franchise chain restaurants .

研究思路上，结合了传统的特许加盟连锁制度与新型的直销制度，重点研究了多层次直销的渠道薪酬制度和特许营销培训制度，这将对我国出版企业集团的渠道管理具有显著的推动作用。

On discussing clue , we combine traditional franchise chains system with new-style direct selling , and throw the emphasis on the salary system of marketing channels and the franchise marketing training system of multi-level direct selling , which will benefit marketing channels management of publishing corporation groups .

零售连锁特许体系加盟商加盟动机之实证研究

An Empirical Study on the Entrepreneur 's Motivation for Choosing a Convenient Store Franchise System