现代营销观念

进入WTO的现代营销观念

On modern marketing concept of entering WTO

本文认为，要保障CK煤业公司市场营销工作的顺利进行，必须改进营销管理制度、提升销售运输系统、强化现代营销观念和加强市场动态研究。

This paper argues that to protect CK Coal Company marketing work to proceed smoothly , and the need to improve the marketing management system , strengthen the concept of modern marketing , marketplace dynamics and enhance the sales and transportation system .

现代营销观念及其应用研究

Modern Marketing Idea and Its Application

现代营销观念对政府优化招商引资环境有着重要的借鉴意义。

Modern marketing concepts are of reference significance to optimizing the environment for attracting investment on the part of government .

落实现代营销观念促进企业健康发展&兼论造纸企业营销管理的改进

Implementing modern marketing concept , promoting the healthy development of enterprises & A review on improvement of paper enterprises ' marketing management

但受到业内竞争加剧的影响，加之公司本身管理粗放，缺乏现代营销观念，导致公司近年来在大连市场上的占有率持续下滑。

Being the biggest insurance , the PICC Property and Casualty Company Limited has got a large increase in premium scale these years .

以期对我国企业树立现代营销观念、进行营销观念创新有一定的借鉴和指导作用。

The article is expected to be helpful to Chinese enterprises establishing the correct modem marketing conception and putting forward the new ideas on the conception .

文章认为将目标成本定价法和消费者感知定价法有机结合是现代营销观念下比较切实可行的方法。

The paper considers that it is the practical way to organically combine the target cost price fixing method with the consumer sense price fixing method .

世界范围内，随着买方市场的形成，以产品为中心的传统营销观念逐步向以顾客为中心的现代营销观念转变。

In the world scope , with the shaping of purchaser market , the traditional marketing " product center " is gradually changing into " customer center " .

目的是帮助企业营销人员端正思想，树立现代营销观念，以确保营销管理的效果。

The aim is to help the corporate marketer to correct their way of thinking and set up modern marketing concept , so that the desired effects of marketing management can be ensured .

同时，应彻底转变传统的以企业为中心的营销观念，树立以消费者为中心的现代营销观念，积极引导消费者按照发动机的压缩比正确选用汽油，为消费者服务，为保护大气环境做出贡献。

Meanwhile , it is necessary to turn the traditional corporate-concentrated marketing conception into the modern consumer-focus one to help consumers take correct choice of gasoline according to the compression ratio and benefit atmospheric environmental protection .

第三，探讨了国有小企业三项内部管理改革的必要性，即现代营销观念、技术创新、财务管理改革的内涵及方式；

Thirdly , it articulates the necessity of the management reform inside the small SOEs , that is the meanings and methods of the concept of marketing , technical renovation and financial management reform , and gives out the function of the government of the SOEs reforming .

交换是营销学的核心概念，本文围绕这个概念梳理了现代营销观念的形成与发展过程，认为现代营销观念的形成与发展是以交换为核心的营销理论发展的合乎逻辑的结果。

Exchange is a core concept of marketing . Basing on this core concept , the author discusses the process of formation and development of modern marketing concept , and considers that modern marketing concept is a logical result of development of marketing theory which takes exchange as core concept .

随着中国加入WTO以及保护限期即将结束，石油石化企业在国内将与国际石油公司进行面对面的竞争。石油企业要想在竞争中取胜首先要转变思想，树立现代市场营销观念；

With the entry of WTO and the end of the protect term , petroleum and petrifaction enterprises will face the competition from domestic and international companies .

本文的写作以现代市场营销观念、STP营销理论、关系营销理论、营销组合和渠道创新理论为基础。

The theory of this thesis is based on the modern marketing concept , STP marketing theory , relationship marketing theory , the marketing mix and the channel innovation theory .

现代企业营销观念和方式的创新研究

Study on Innovation in Marketing Concept and Tactics in Modern Enterprises

现代市场营销观念及方法的创新与发展

The modern marketing theory and its innovation and development

现代企业营销观念的剖析

An Analysis on Modern Enterprise Marketing Concepts

谈树立现代市场营销观念

Setting up the Sense of Modern Marketing

现代营销新观念

New sense about Modern Marketing

为了在今后的市场竞争中取胜，我国企业必须树立全新的现代市场营销观念，树立品牌意识和绿色营销观念，逐步走向国际化轨道。

In order to win in competition enterprises should establish new modern marketing idea and follow the road of internalization .

然而由于缺乏现代市场营销观念，缺乏明确的经营战略和市场营销策略，导致经营业绩下滑。

But owing to lack of clear and definite management strategy and marketing tactics , the managerial achievement of the company has been decreased .

在现代市场营销观念指导下，企业应致力于为消费者服务，实现消费者让渡价值最大化。

Under the direction of the viewpoint of modern sales , enterprises should commit themselves to serving the customers to realize maximize the delivered customer-value .

本文结合社会主义市场经济，从现代市场营销观念出发，论证企业形象促销的战略意义和实施方法。

Abstract In this article , in the light of socialist market economy , the author demonstrates the strategic significance and implementing methods of the enterprise image-promoting asles from the modern marketing view .

绿色营销是在国际社会普遍推行可持续发展的大趋势下产生的现代企业市场营销观念。

Green marketing is a modern marketing concept grown out of the global tendency of sustainable development .