精益营销

精益营销渠道及其绩效评价研究

Research on Lean Marketing Channel and Its Performance Evaluation

本章的最后则重点研究了三条精益营销价值链之间的关系，指出了在构建三条精益营销价值链的过程中应当注意的问题。

At last , this chapter studied the relationship between three lean marketing value chain , pointed out the problems when constructed the three lean marketing value chain .

特别是要引入精益营销思想，推动销售人员在促销方面进行精耕细作。

Especially , it should to adoption lean idea and make salesmen promotion more effective and efficiency .

第四章为电视广告精益营销管理的主要内容，在本章分析了电视广告领域的特性，提出了精益营销策略的具体实施方略。

The fourth is main contents of TV ads optimized marketing management , analyzing the TV ads area character , putting forward specific methods of optimized marketing strategies .

第五章为论文的结论，指出精益营销管理是当前电视媒介企业实现可持续竞争优势的必由之路。

The last part is the conclusion of this thesis , pointing out that the optimized marketing management is the best way for the current TV media enterprises to keep sustainable competitive advantage .

第三章为电视广告营销的环境分析，在本章结合电视广告经营的外部竞争环境以及内部营销策略存在的问题，提出了精益营销策略的引入和必要性。

The third is analysis of TV ads marketing environment , combining the problems between external marketing environment of TV ads marketing and internal marketing strategies , then putting forward the introduction and necessity of optimized marketing strategies .

本文在给出精益营销以及精益营销渠道概念的基础上，提出了精益营销渠道管理过程，运用管理科学的相关理论和方法分析研究了精益营销渠道组织、协调、激励和控制等问题；

Under the discussion of conception of lean marketing and lean marketing channel , this paper puts forward management of lean marketing channel and researches its organization , harmonization , motivation and control , etc. which is based on interrelated theory and method of management science ;

精益化营销策略探讨

Discussion on Lean Marketing Strategies

本文从价值链理论出发，在对营销价值链做出深入分析之后，将精益理论巧妙的与之结合，提出了基于价值链理论的精益营销理论。

This article embarked from the value chain theory , after analyzed the marketing value chain and melted the lean theory into it , I proposed the lean marketing theory based on the value chain theory .

其次将精益理论分别与这三条价值链进行融合，提出了基于价值链理论的精益营销模式与方法；

Next fused the lean theory into these three values chain , and proposed the pattern and the method of lean marketing mode based on the value chain ;