要素品牌

城市品牌定位从层次上可以划分为核心品牌、次核心品牌和要素品牌。

In terms of levels , the city brands can be classified into the core brand , the sub-core brand and the factor brand .

一方面，产品的形式要素是品牌的物质依托，可以传达品牌形象的核心。

On the one hand , form factors of products are the material basis of the brand , which can convey the core of the brand image .

本文的研究成果对国内IT企业综合运用营销传播组合要素提升品牌绩效的实践具有一定的借鉴意义。

The study results will has a certain reference meaning about in the practice of using marketing communication mix factors heightening brand performance on the domestic IT enterprises integrally .

构建品牌识别的要素包括品牌精髓、核心识别、延伸识别、价值主题以及品牌与消费者的关系。

The key elements of the establishment of brand identification include brand quintessence , central identification , extending identification , theme of value and the relationship between brands and consumers .

文章各部分的核心在于，梳理和整合家居产品的相关特征，结合具体案例分析总结各要素基于品牌塑造的设计方法。

The core of the article is to research relevant characteristics of household products and summarize design methods of household products , which is combined with specific cases and based on brand building .

检验结果表明，营销传播组合要素和品牌绩效之间有影响关系，营销传播组合要素通过品牌关系绩效的中介作用而最终影响品牌任务绩效。

The results show that there is influencing relationship between marketing communication mix factors and brand performance , marketing communication mix factors impact on brand task performance through the brand relationship performance , which played an intermediary role .

农产品品牌建设要素和品牌流程有机组合形成了农产品品牌建设的二维模型。该模型系统地描述了农产品品牌建设纵、横两个维度的建设内容。

Essential factors and procedures of agricultural products brand building combine organically to form a two-dimensional model of agricultural products brand building , which systematically specifies the vertical and horizontal building content of agricultural products brands . 5 .

对上述生产要素和品牌要素的分析，论证了生产要素和品牌要素在劳动过程中创造了价值。第三，本文分析了品牌的实体价值功能要素和非实体价值功能要素。

Such analyses on factors of productions and brand determinants justify that factors of production and brand can create values in the course of laboring . Thirdly , the dissertation analyzes functional elements of both physical value and non-physical value of brand .

品牌资产是品牌理论的重要组成部分，现在的研究主要集中于消费者视角上的品牌资产，包括涉及品牌知名度和品牌形象要素的品牌知识部分以及品牌忠诚部分。

Brand equity is an important component of the Brand Theory . Present study on the brand assets focused on the consumer perspective , including the brand knowledge those relating to brand awareness and brand image elements , as well as brand loyalty .

首先通过查阅相关文献和调研问卷的方式，归纳出顾客关注的营销传播组合要素和品牌绩效维度，以此构建营销传播组合要素与品牌绩效维度之间的关系模型。

First of all , I consulted related documents and used a questionnaire survey of the way . I knew customer concerned about marketing communication mix factors and brand performance dimensions in order to build a relationship model between marketing communication mix factors and brand performance dimensions .

通过中国市场彩电品牌综合价值实证研究，验证了销售渠道、技术研发、品牌形象、价格要素、品牌传播等对品牌价值生成推广起到了关键作用；验证了品牌价值具有相对性。

The dissertation also undertakes research on integrated brand value of color TV in Chinese market . Research findings validate such elements which make crucial contribution to value create of brand as marketing channels , research and development of technology , brand image , prices elements , and brand communication .

品牌名称是品牌中能够读出声音的部分，是品牌的核心要素，是品牌显著特征的浓缩。

Brand name is the vocal part of the brand ; it is the core element of brand .

本文着重阐述了品牌环境的构成要素，以及品牌环境的变化如何作用于企业的品牌经营。

The paper presents the four factors of brand environment , and then discuss the effects of the change of the factors on brand management .

这些要素均对品牌价值创造做出了贡献。第四，改造并建立了可行的品牌综合价值评价模型。

These factors have made a contribution to the creation of brand value . Fourth , the dissertation develops a feasible evaluation model of integrated brand value .

企业品牌的运行要素包含有品牌基础要素、品牌核心要素、品牌延伸要素、品牌传播要素和品牌个性要素等。

The operation factor of enterprise brand is contained , brand basic factor , brand core factor , brand extended factor , brand spread factor and brand character factor etc. .

其中，品牌信用度是品牌的核心要素，提高品牌信用度，将有利于消费者选择成本的降低，有利于消费者选择效率的提高。

The brand credit degree is the core element of brand , when the brand credit degree increases , consumer choice cost will reduce , the efficiency of consumer choice will improve , and consumer demand will increase .

加强消费者品牌意识最关键的一点就是选择和设计独具特色的品牌显形要素（包括品牌名称、标识、图标、广告语和包装等）。

Strengthening consumer brand awareness is the most crucial point in the selection and design of a unique brand profiling elements ( including the brand name , logo , icon , advertising language and packaging , etc. ) .

本文运用价值链分析方法，分析了图书馆价值链的构成要素以及图书馆品牌价值贡献要素系统，提出了在图书馆品牌构建过程中的相关策略。

Utilizing the value chain method , this paper begins with the contribution to library brand building of nine factors and establishes the chain system of the library brand value , then it proposes some related strategies in the process of library brand building .

该结构模型展示了烟草企业营销创新的三维要素，即品牌文化、服务理念和供应链管理平台，三维要素之间的关系及其有机融合的营销创新机制。

This structural model had demonstrated the tobacco enterprise marketing innovation three dimensional essential factor , namely the brand culture , the service idea and the supply chain manage the platform , between three dimensional essential factor relations and its organic fusion marketing innovation mechanism .

随着市场竞争得愈演愈烈，品牌已经成为企业在市场上最稳定的经营要素之一，品牌战略也就成为大多数企业参与市场竞争，获取竞争优势的必然选择。

With the market competition becoming more and more furious , brand has been becoming one of the most steady operation factors of enterprises in the market , brand strategy becomes the inevitable choice of most enterprises in the process of obtain competition advantage in the market competition .

通过非实体价值功能要素揭示了对品牌的文化价值，同时也反映了消费者对品牌文化价值中复杂的高级脑力劳动的认同。

Analyses on functional elements of the non-physical value reveal how mental labor work creates brand value .

品牌战略发展要以品牌功能价值要素为基础。品牌功能价值要素是品牌的载体。

Brand strategy development must take functional elements of brand as its base , which is the carrier of brand .

非资本要素包括技术、品牌、市场资源、管理能力和企业文化等无形资产。

These element mainly involve enterprises ' intangible assets eg. technology , brand , market resource , managerial skill and corporate culture , etc.

实施成功的品牌延伸战略，很重要的前提就是探询出影响品牌延伸结果的因素，针对这些要素来总结成功品牌因素策略的条件和实施背景，并以此作为企业实施正确的品牌延伸策略的理论依据。

To employ the successful brand extension strategy , we must find the factors influencing the extension result , summarize the condition of successful brand strategy and make them the theory basis for reasonable brand extension .

本文统一了生产要素价值要素和品牌价值要素，筛选了影响品牌价值的9个一级指标和30个二级指标，较好地克服了以往模型研究中的缺陷。

This dissertation unifies both value elements of production and brand factors , develops 9 indexes and 30 sub-indexes , which affect brand value . This set of indexes has overcome defects of previous model and better the evaluation model .

第二部分：从价值层面，结合企业和市场两大要素，探讨企业品牌文化的经济、社会、管理范畴的效用，反映出品牌文化建设的必要性和实践性；

The second part : Combine two major key elements of enterprises and markets , probe into the value of enterprise 's brand culture from economy , society , management fields , and reflect producing brand necessity and the practicality of cultural constructions ;

成衣装饰工艺设计作为服饰文化的一部分，必然要从全球化的大背景出发，结合市场规律，运用消费心理学及特定的成衣装饰设计符号要素，将成衣品牌的理念传达给消费者。

Being one part the decoration cultural , the apparel decoration design by all means bases on the globalization background , combines the regulation in the market , uses consumption psychology and particular apparel decoration design factors and informs the principle of the brand culture to the consumers .

综合分析天籁小水井个例的要素特征，将旅游品牌构成要素分为品牌核心要素、品牌支撑要素两类。

Comprehensive analysis " music small well " case-by-case elements features , will be the tourism brand elements can be divided into core brand elements , brand support factor two kinds .

回顾与本研究有关的文献，主要阐述了品牌和品牌要素的概念与内涵、品牌要素与品牌形象的关系等理论，为民办高校品牌要素设计提供理论依据。

Literature review and relevant theories including brand , brand elements and concept , the relation between brand elements and brand images .

文化对顾客资产三个方面的驱动要素，即价值驱动要素、品牌驱动要素和关系驱动要素都存在一定影响。

Culture also affects customer asset in three aspects , value driving factor , branch driving factor and relation driving factor .