运动品牌

新模式下大学体育龙舟运动品牌构建与特色课程建设研究

The Constitution and Research of the University Dragon Boat Sport Brand in a New Model

据市场研究公司Euromonitor的数据，耐克在全中国有7500家门店，是中国市场上的头号运动品牌。

Nike has become the country 's No. 1 sports brand , according to market-research firm Euromonitor , with 7,500 outlets that sell its products across the country .

来自中国动向（ChinaDongxiang）的竞争也越来越激烈，该公司拥有意大利运动品牌Kappa在中国的产品销售许可权。

There is also growing competition from Dongxiang , which owns the China licence to the Italian sportswear line , Kappa .

新闻聚合网站Buzzfeed的萨普纳·马哈希瓦里（SapnaMaheshwari）报道称，Gap公司正大举投资于其旗下运动品牌竞技者（Athleta）。

The company is investing heavily in its Athleta activewear business , reports Sapna Maheshwari at Buzzfeed .

对德国运动品牌阿迪达斯（Adidas）来说，运动场外的利润率太窄也是个问题。

For German sportswear group Adidas , narrow margins are a problem off the field , too .

这种转变的受益者包括户外品牌NorthFace以及耐克（Nike）和阿迪达斯（Adidas）等运动品牌，这反映出人们越来越注重更健康的生活方式。

Beneficiaries of this shift include North Face , an outdoor brand , and sports companies such as Nike and Adidas , reflecting a growing emphasis on healthier lifestyles .

在进入奢侈品领域后，彪马（puma）、阿迪达斯和耐克（nike）等运动品牌帮助促进了这一变化。

As they move into luxury territory , sports brands such as puma , Adidas and Nike have helped propel the shift .

目前，中国运动品牌李宁（Li-Ning）和皮克（Peak）都在充分利用篮球持续升温带来的机遇。耐克宣布，2010财年中国业务营收达到17亿美元。

Already , Chinese footwear brands Li-Ning and Peak have capitalized on basketball 's growing popularity , and Nike reported a $ 1.7 billion in Chinese revenues for the2010 fiscal year .

几周之后，传闻开始散播开来：这位穿耐克的老哥其实是耐克这一全球最大运动品牌的创始人、亿万富翁菲利普•H•奈特（PhilipH.Knight）。

After a couple of weeks , a rumor began to circulate that the old dude in the Nikes was Philip H.Knight , the billionaire founder of the world 's largest sportswear company .

回溯至1970年，Hummel（丹麦运动品牌）因为赞助给个别球员白色的战靴而引起哗然大波。

Back in 1970 , Hummel caused shockwaves by sending a few star players out in its white footwear ;

香港——新英格兰爱国者队（NewEnglandPatriots）四分卫汤姆·布拉迪（TomBrady）和他的模特妻子吉赛尔·邦臣（GiseleBündchen）等人喜欢穿着这个知名运动品牌，而在中国这个最火热的市场之一，它如今遇上了一个精明的新对手。

HONG KONG - A famous sportswear brand worn by the likes of the New England Patriots quarterback Tom Brady and his wife , the model Gisele B ü ndchen , has a savvy new competitor in one of its hottest markets , China .

过去，琼斯曾在自己的品牌和与运动品牌茵宝（umbro）合作使用防风面料和氯丁橡胶，分别制作出了礼服衬衣和定制西装。

In the past , Jones , both under his own label and in collaboration with sports brand Umbro , has created dress shirts in windbreaker fabrics and tailored suits in neoprene .

户外运动品牌Patagonia的创始人伊冯·乔伊纳德（YvonChouinard）说过这样一句名言：“没有意外，不算冒险。”卖掉房子你可能会损失一些钱。

As the Patagonia founder Yvon Chouinard famously said , " It 's not an adventure until something goes wrong . " Maybe you 'll lose some money in selling the house .

运动品牌营销：运动产业经营新趋势

Sports Brand Marketing : A New Trend of Sports Industry Management

请阁下举出三个运动品牌的代言人？

Can you name three celebrity endorsers who endorse the sports brand ?

请问阁下记得以上的明星代言人是代言哪一个运动品牌吗？

Do you remember which the celebrity endorser endorsing which sports brand ?

那么为什么要设计运动品牌的标志呢？

Then why to design a sports brand logos ?

某运动品牌在世界杯时的广告。

Advertisement for World Cup , sports brand .

这些成功也帮助曼联成为世界最受欢迎的运动品牌之一。

That success helped Manchester United become one of the most popular sports brands in the world .

对健身和健康不断增长的需求是运动品牌蓬勃发展的另一个因素。

Growing demand to stay fit and healthy is another factor behind the boom in sports brands .

尽管时尚奢侈品、汽车等名贵产品的销量受创，运动品牌的销售却很强劲。

Even as sales of luxury fashion , cars and other prestige products suffer , sportswear brands are robust .

但是，还有一群人同他们一样热衷于世界杯，这就是那些从这届足球锦标赛中赚得数十亿美元的运动品牌企业。

But sportswear firms , which stand to make billions from the football tournament , are just as enthusiastic .

那是因为设计运动品牌标志能够对运动品牌的推广产生很大的作用。

That is because the sports brand logo design can have a great role in the promotion of sports brands .

最近，林书豪在广州举行的新闻发布会上宣布，自己将担任中国运动品牌特步的品牌大使。

He was recently in a press conference in Guangzhou to announce his brand ambassador role for Chinese sportswear Xtep .

想在购物时彰显个性的中国消费者正越来越青睐西方运动品牌。

Chinese consumers , who want to make statements when they go shopping , are turning more to Western sports brands .

打造一个属于大学生自己的篮球运动品牌，为我国高校篮球联赛持续发展提出合理化建议。

To create sports brand for university students , I put forward reasonable suggestions for sustainable development of our college basketball league .

阿迪达斯是全球领先的运动品牌，能够提供种类最为齐全的运动产品。

Today , the adidas Group is a global leader in the sporting goods industry and offers a broad portfolio of products .

我国体育运动品牌具体的营销方式上也应顺应时代的发展，与网络相结合，开展体育营销的新方式。

We also comply with the development of the era of the Chinese sports brand marketing , network sports marketing in new ways .

当时，作为首席执行官的李宁预言，不出十年，李宁将成为全球五大运动品牌之一。

At that time , the chief executive was predicting it would be a top-five global sportswear brand by the end of the decade .

马克：其实还有很多不错的运动品牌，只是相对不知名，我至少会尝试一下他们的鞋。

Mark : There are a lot of good , but relatively unknown sportswear brands . I 'd try their shoes at least once .