E-CRM

This study will also provide B2C online retailer of electronic customer relationship management ( e-CRM ) portfolio selection strategies and evaluation system .

本研究也将为B2C网络零售商的电子客户关系管理（e-CRM）策略组合选择提供依据，为电子客户关系管理（e-CRM）策略的评价体系提供方向。

Compared with large data mining software , the operation of data mining process in e-CRM is simpler and the mining results is more intuitive , which can play a supporting role in decision making .

和大型数据挖掘软件相比，本文所实现的数据挖掘过程操作简单，且挖掘结果在界面呈现上比较直观，对企业的决策能起到辅助作用。

Small and medium-sized enterprises in international marketing strategy to develop international market when the transformation become extremely important , this also is the article will emphasize E-CRM in international market expansion to the important role of reason .

中小企业在走出国门开拓国际市场时营销策略的转变变得极其重要，这也是本文要着重强调E-CRM在国际市场拓展中的重要作用的原因。

A brief introduction of the importance of CRM in toda y 's business operation mode is given , and the trends of the development of CRM to E-CRM in the e-commerce era and the characteristics of E-CRM are discussed .

简要介绍了CRM在当今商业运作模式中的重要性，并探讨了电子商务时代下CRM向ECRM发展的必然趋势及ECRM的特征。

Firstly this article introduces the concept of CRM and e-CRM . Secondly it puts forward the six-layer structure based on web and introduces the functions of each layer . Finally it brings forth some suggestions of implementing enterprises ' e-CRM and forecasts the trend of CRM .

首先介绍了CRM和e-CRM的概念，进而提出了基于WEB的六层技术架构，并介绍了各个层次的功能，最后对企业实施e-CRM提出了几点建议，并对CRM发展趋势做了预测。